M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? This made the Benchmarks’ website data much more difficult to analyze.

Benchmark 66

Benchmark Analytics Google Comparison 66

Nonprofit Tech for Good

OCTOBER 27, 2019

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. about giving trends in your country using the data. About the Report.

Global 204

Global Trend South Africa Report 204

Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Nonprofit Tech for Good Report ] On average, posts reach 1.4% Nonprofit Tech for Good Report ] On average, posts reach 1.4%

Social Media 178

Social Media Statistics Media Social 178

Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. 2023 Nonprofit Tech for Good Report ] 28% use email subscribe popups on their website.

Statistics 246

Statistics Websites Benchmark Drupal 246

Nonprofit Tech for Good

APRIL 2, 2018

The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. 2018 Global NGO Online Technology Report :: Download.

Research 254

Research Report NGO Asia 254

Nonprofit Tech for Good

APRIL 5, 2019

The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. 2018 Global NGO Technology Report :: Download.

Report 231

Report Professional Marketing NGO 231

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Being overly cautious about sending email is detrimental to your digital marketing and fundraising strategy. Why the Open Data Project?

email 333

email Marketing Data Digital 333

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. to secure a lead [i.e.,

Websites 337

Websites Action Test Newsletter 337

M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. Visit mrbenchmarks.com on April 21 to get the front-page news, the longform analysis, the mild-mannered reporting, even the crossword puzzle. 2021 Benchmarks UK FAQ. 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

Benchmark 66

Benchmark Studies News FAQ 66

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 75

Action Report Practice Fundraising 75

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

Library 104

Library Influence Demographics Nonprofit 104

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

Project 278

Project Open Data NGO 278

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Must-Read: Millennial Impact Report. Must-Read: Diversity in Giving Report. Live Reporting Using Social Media.

Trend 276

Trend Communication United States Online 276

Nonprofit Tech for Good

JULY 21, 2019

USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 1% via text message ( Global Trends in Giving Report ). However, 19% of donors return within the first 90 days ( The State of Modern Philanthropy Report ). 11% via direct mail/post.

Stats 279

Stats Social Media NGO Media 279

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. The post Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging appeared first on EveryAction. Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

MAY 20, 2016

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. If you would like to suggest a report be added to the list, please send a link to the report to Nonprofit Tech for Good. Most of the reports listed are based on U.S.

Social Media 167

Social Media Report Media Asia 167

EveryAction

JULY 12, 2023

Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children. Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

Channel 224

Channel Work Fundraising Movie 224

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 92

Online Fundraising Benchmark Adwords 92

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital.

Communication 130

Communication Practice Program Instruction 130

Nonprofit Tech for Good

MARCH 5, 2017

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. If you would like to suggest a report be added to the list, please leave a comment below. Most of the reports listed are based on U.S. Digital in 2016 :: Download.

Social Media 100

Social Media Report Media Asia 100

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries. based national nonprofits in 2012. percent to 4.5

Rate 235

Rate email Ideas Trend 235

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. Giving Report. Giving Report. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. 2016 Stats.

Stats 96

Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

JULY 3, 2015

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below. Most of the reports listed are based on U.S.

Social Media 100

Social Media Report Media Fundraising 100

Nonprofit Tech for Good

MARCH 15, 2015

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below. Most of the reports listed are based on U.S.

Social Media 100

Social Media Report Media Fundraising 100

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Usable email file size is up 8%. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! We’re hungry for data now. . Kinda like…2021. Email is alive and well!

Fundraising 108

Fundraising Gift Sample Benchmark 108

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% This is the second consecutive year that online giving has experienced double-digit growth rates.

Benchmark 73

Benchmark Studies Online Donation 73

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . Want to learn more about online giving trends? But in the end your efforts will pay off.

Online 221

Online Fundraising Benchmark Report 221

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Care2

MAY 19, 2014

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy. The goal of the report was to determine how nonprofits are approaching digital investment. Probably not.

Digital 73

Digital Money Mobile Benchmark 73

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

EveryAction

MAY 2, 2023

An effective digital petition form should include a few key features and characteristics. Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.”

Advocacy 222

Advocacy Action Support Help 222