Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Who or what are you going to compare your results to? Step 6: Select your data collection tool(s). Step 7: Analyze your data, turn it into action, measure again.

Results 97

Results Metrics Measure Associations 97

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Amy Sample Ward

APRIL 27, 2011

The data says we should move on. Two recent reports share data about the actual role celebrity connection plays in nonprofit fundraising and both say the same thing: forget celebrities. Slightly more than a third (34%) gave as a result of a workplace fundraising 52% drive. But, on the top of the chart: a compelling cause.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. which will make it harder to organize and sync your data.

Software 84

Software Free Tools Adobe 84

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. Surveys can help get data to form a baseline, benchmark, or inform strategy.

Social Media 95

Social Media Analytics Tools Media 95

Bloomerang

AUGUST 21, 2023

Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Use this information to optimize your fundraising efforts and make data-driven decisions.

Action 73

Action Report Practice Fundraising 73

sgEngage

APRIL 12, 2011

World Giving Index Charities Aid Foundation looked at three different types of charitable behavior – giving money, giving time and helping a stranger and used the results to produce the “World Giving Index.&# Includes data from Blackbaud , American Red Cross , MobileMarketer.com , and the Chronicle of Philanthropy.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

In other organizations, those that are lucky enough to have M&E staff, there is a disconnect between measurement practices for programs and communications. It is important to think of measurement integrated into everything the organization does – I’ve called it being data-informed. Click to See Larger Version.

Measure 103

Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

Delight: Check out these charts and graphs! Measurement Love: Connecting measurement to decision-making and getting better results. Elearning space defines it as: “Use of intelligent data, learner-produced data, and analysis models to discover information and social connections, and to predict and advise on learning.”

Social Media 96

Social Media Measure Analytics Learning 96

Tech Soup

AUGUST 17, 2017

Well, that's an awful lot of pages of data and words, and you want some quick-fix guidelines and benchmarks. Let's look at how to get the most valuable and applicable data from the State of Grantseeking reports in the least amount of time. What Data Should I Use? So Now What? Next Steps for Grantseekers.

Fund 62

Fund Award Government Taxonomy 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

I followed up with Eliza Straim (Communications Associate) and Katie Wang (Communications Director) to learn more about how they went about this first very important first step for measuring social media – defining results. If you have a large team/organization, you could ask this on a survey and share back the data.

Measure 96

Measure Social Media Media Social 96

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Just getting started using metrics and benchmarks to improve performance?

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) “People are still giving.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

B0nus Insight: Linking Social Media Results to Job Performance. Senior leadership suggested linking results to staff job performance. The chart above is a small example of how GRIST tracked its results on a campaign against staff investment. What’s needed for improvement? Providing staff training is essential.

Measure 98

Measure Social Media Media Social 98

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Allot the right tools to help collect the data and make the process simple.

ROI 36

ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

It uses metrics to measure your results and help you improve your strategy over time. Helps us move away from tool driven decisions to results. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. What are the results? Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

APRIL 9, 2013

That’s why I turn to data. This year instead of writing a white paper about the survey results, I thought I’d share them through a variety of blog posts. As a former fundraiser, I’m intrigued by the responses (see chart to the right). Wow, data… you constantly amaze me. Is that how people feel? I don’t know.

Lesson 30

Lesson Fundraising Survey Stats 30

Connection Cafe

NOVEMBER 10, 2011

As we continue to ramp up for the spring event season, I want to bring a strategic data point to your attention for thought and consideration. These key points were recently shared in the Peer-to-Peer Benchmark Study released earlier this year. Some data points are showing us that this is not always the case.

Influence 28

Influence Chart Rate Convio 28

sgEngage

JUNE 23, 2022

While there is no industry standard for what qualifies as a major gift—a global organization might target $1 million, whereas a startup nonprofit might shoot for $500—the 2020 Major Gift Benchmark Study reported the median level for a major gift at $5,000-$9,999. But more than a quarter of nonprofits define a major gift as starting at $1,000.

Gift 79

Gift Program Build Fundraising 79

NonProfit Hub

FEBRUARY 18, 2021

So, most nonprofit fundraising plans aren’t supported by data, but rather stem from inertia and intuition. Although the topic of fundraising metrics isn’t very sexy, the payoff from a data-based fundraising plan will be. 10 Key Data Points. To start, you will need to compile the following data points. Map Metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. Results: Money, time, or other tangible tesult that can be converted. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

Alexandra gave an overview of the methodology offered by her company, Vision Critical , and some insights they have learned from combining a survey data from large sample with appending actual social media usage. If they incorporate survey data it is often based on self-reported use of social media.

Social Media 122

Social Media Analytics Data Media 122

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The Data How was it collected?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The Data How was it collected?

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner. The Idealware survey asked participants if they measure results from Facebook. We all need to be curators of our analytics data. Idealware Study.

Measure 96

Measure Organization Metrics Analytics 96

Connection Cafe

MAY 25, 2017

You can use his insights to benchmark your own performance and see what you’re already knocking out of the park and where you can improve in 2017. With that foundation set, Chuck Longfield shares data-backed results in Sustained Givers : The Blue Chip Stocks in Your Donor Portfolio.

Issue 23

Issue Fundraising Chart Benchmark 23

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

Results, Capacity, or Tactics. Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: results, tactics, and capacity.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Calculating benchmarks should not take you more time than it is worth. Okay, I'm procrastinating. A time consuming pain.

Reflection 50

Reflection Measure Technorati Metrics 50

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. There’s been a lot of talk about the results of the 2013 Fundraising Effectiveness Project Survey. Are you using data as your guide? Infographics.

Story 54

Story Nonprofit Social Media Content 54