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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Unsubscribe rates did not change much. We look forward to this report every year.

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The sgEngage Podcast Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

sgEngage

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Joining the podcast today are Mike Snusz, Rachael Ahrens, and Deb Ashmore of Blackbaud’s Professional Services team as well as Erik Leaver, Principal Customer Success Manager. Takeaways from the metrics.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. However, the benchmark study is a tool, and like any tool, it depends on how it’s used. Findings are below.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. This has resulted in Blackbaud Fundraiser Performance Management (FPM), a CRM overlay that empowers major gifts officers to successfully manage relationships with prospects and raise gifts. Stand-Out Features of Blackbaud FPM.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . But the question those metrics beg is how the increase in volume is impacting email performance. Open rates are flat. But it didn’t.

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What Are Recurring Donations?

sgEngage

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.