NetWits

APRIL 2, 2013

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. However, the benchmark study is a tool, and like any tool, it depends on how it’s used. Findings are below.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

NetWits

NOVEMBER 15, 2011

Year-end fundraising is here. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. Looking for some good data and examples for your fundraising team? Fundraising Facts. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Nonprofit Tech for Good

DECEMBER 19, 2017

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. billion by 2021 – a growth rate of 22%. Mobile Wallets for In-App Fundraising.

Trend 278

Trend Communication United States Online 278

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends. Retention rates for both new online and offline donors are bad.

Benchmark 144

Benchmark Internet Report Giving 144

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020.

Fundraising 69

Fundraising Statistics Paypal Retention 69

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

NetWits

MAY 17, 2011

Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies' First time gifts grew 3%.

Benchmark 70

Benchmark Studies Money Raise 70

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. This just in! increase in online giving. increase from 2012.

Benchmark 73

Benchmark Studies Online Donation 73

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. Download Now!

Offline 219

Offline Donor Online Fundraising 219

sgEngage

FEBRUARY 4, 2022

At Blackbaud, we believe this future – the future of the nonprofit sector – will be supported by Data Intelligence. . Data intelligence solutions for fundraising can be broken into three categories: . When it comes to improving fundraising performance, knowledge is power. What is Data Intelligence? .

Data 91

Data Houston Classes Analytics 91

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Open rates are flat. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

email 230

email Raise Cancer Info 230

Tech Soup

MAY 30, 2013

Nicole McGougan is a public relations associate at Blackbaud. The 2013 Online Marketing Benchmark Study. Find out how your organization compares to its peers in online fundraising, if your organization is doing everything it should online, and if your fundraising programs are performing as well as they should.

Benchmark 40

Benchmark Studies Marketing Online 40

Connection Cafe

OCTOBER 1, 2013

Blackbaud hosted its annual conference for nonprofits from September 29 through October 1 in National Harbor, MD. It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Fundraising Data.

Benchmark 35

Benchmark Data Washington Arts 35

Care2

NOVEMBER 13, 2011

Year-end fundraising is here. Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. Looking for some good data and examples for your fundraising team? Fundraising Facts. – AFP.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

Relationship 208

Relationship Raise Tips Fundraising 208

Connection Cafe

APRIL 1, 2020

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

Environment 46

Environment Teach Fundraising Lesson 46

NetWits

DECEMBER 1, 2011

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success.

Giving 235

Giving Advocacy Rate Action 235

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat.

Time 33

Time Fundraising Benchmark Trend 33

NTEN

SEPTEMBER 9, 2010

Steve MacLaughlin, Blackbaud. There is often a lot of speculation and guessing about what’s happening to fundraising in the nonprofit sector. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. of their overall fundraising revenue.

Trend 86

Trend Online Fundraising Offline 86

DNL OmniMedia

DECEMBER 13, 2021

Fundraising campaign management. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. You can also track team members’ efforts to ensure everyone is on track to meet their fundraising or stewardship goals for the time period.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Retention rate (of participants, team captains, team members).

Metrics 42

Metrics Benchmark Fundraising Stats 42

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Includes data from Blackbaud , American Red Cross , MobileMarketer.com , and the Chronicle of Philanthropy.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Connection Cafe

MAY 13, 2019

Watch the donorCentrics® 2018 Annual Report on Higher Education Alumni Giving featuring Shaun Keister, PhD, vice chancellor of the University of California-Davis, for the online presentation of the Index of Higher Education Fundraising Performance. . less than the first-year donor retention rate), something is not working.

Report 21

Report Strategy Giving Analysis 21

Care2

FEBRUARY 7, 2014

The latest 2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends'

Report 77

Report Online Donation Giving 77

Connection Cafe

JULY 12, 2013

In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not. Sending emails?

Online 38

Online Fundraising Metrics Benchmark 38

NetWits

NOVEMBER 14, 2010

Blackbaud has just released the 2010 State of the Not-for-Profit Industry Survey results for the Asia Pacific. 43% rated their website as very effective in meeting their strategic internet goals. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds.

Asia 109

Asia Activities Active Activism 109

Care2

JANUARY 27, 2010

On Tuesday, Care2’s Justin Perkins moderated the webinar Connecting Advocacy to Fundraising for Maximum Impact. However, according to M&R’s eNonprofit Benchmark study, 61% of online activists take action one-time. This can yield double the response rate. Integrate advocacy and fundraising.

Advocacy 42

Advocacy Fundraising Benchmark Blackbaud 42

Connection Cafe

NOVEMBER 26, 2018

At this year’s bbcon, the Blackbaud Institute was thrilled to welcome Tim Kachuriak to give a presentation on what he knows best: how to optimize your team with data. Among those employees that had been with an organization for less than five years, the turnover rate was 70%. Emphasize benchmarking within each job description.

Team 27

Team Data Retention Nonprofit 27

NTEN

JULY 22, 2013

Henry Timms, founder of #GivingTuesday, and Christine Schaefer, VP of Community and Marketing at Salsa Labs , will teach you how to boost your fundraising through this movement in the upcoming webinar, #GivingTuesday in July: Get Ready for December Now! on Wednesday, July 24. Register here ! Idealware to the rescue!

Registration 57

Registration Research Report Free 57

Connection Cafe

MAY 20, 2015

In my chapter of the new Blackbaud ebook, Drab to Fab: Peer-to-Peer Event Makeover , I explore the important “clues” to look for in your “archaeological” data. Individual participant and team captain retention rates. Fundraising performance metrics. Average fundraising per participant. Average fundraising per fundraiser.

Benchmark 20

Benchmark eBook Registration Indiana 20

Connection Cafe

OCTOBER 25, 2016

Like thousands of other fundraisers, I’ll be attending BBCON in Washington DC this week. 1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. It’s no secret that I am a certifiable fundraising nerd and I am really excited about all the sessions around social listening. Friday, Oct 28.

Podcast 20

Podcast Benchmark Blackbaud DC 20