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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

Practice 244
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How to harness the power of peer-to-peer fundraising campaigns

Candid

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

professionals

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

Action 127
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on selling – Judge ads by sales results, not awards. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Is it easy to join your mailing list? As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff.

Strategy 142
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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. Be up front about exactly what you need, be it a petition signature, volunteer hours, committee membership, or peer-to-peer fundraising.

Advocacy 207
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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron LaMonica-Weier , Sr. There’s nothing better than that.”

Feeds 82