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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

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The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofit Tech for Good

Nonprofits were the early adopters of social networks. One of the reasons was that social networks were free to join and lacked monthly fees. They acted on instinct that social networks were going to be transformative tools for cause awareness and fundraising campaigns, and they were right. An Avatar :: 200 x 200 pixels.

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HOW TO: Tap into the Power of Cause Awareness Days

Nonprofit Tech for Good

While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Many nonprofits already participate in cause awareness day campaigns. For example, “ It’s #WorldWaterDay!

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. The vast majority of logos are horizontal and when uploaded to social networks they either get cropped or shrunk so small that they are visually illegible. People follow nonprofits on Twitter to learn about your cause or because they care about the work you do.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 8) Embrace Cause Awareness and Giving Days.

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HOW TO: Create a Foursquare Page for Your Nonprofit

Nonprofit Tech for Good

2) Title your Page and upload your nonprofit’s avatar, a page banner, and write a sidebar title and page description. Automation on social networks is an absolute worst practice. They want to know there is a real person behind the avatar. Unsync your check-ins with Twitter! It’s the antithesis of social media.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Hire a graphic designer to design a square avatar(s). Create an e-mail signature that includes your website, blog, and social networking links. Add social networking icons. Add e-newsletter subscribe functionality to your social networking communities. Create an Animoto Account and apply to Animoto for a Cause.