Bloomerang

AUGUST 7, 2021

The real work of major gift fundraising is relationship building. This is why the fundraising adage “ major gift officers have to get out from behind their desks ” has long been accepted wisdom. . Teach your staff to fish: People aren’t born knowing how to build a major donor pipeline and expertly move folks through this pipeline.

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Develop Gift Charity Teach 124

Bloomerang

JUNE 5, 2021

In major gift fundraising, there’s a general rule: Only about one-third of your major donors will “qualify” for your cultivation portfolio. Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D., Twitter | LinkedIn | The post [ASK AN EXPERT] Should We Host a Major (Virtual) Donor Thank You Party?

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Hosting Virtual Donor Sound 109

Bloomerang

MAY 3, 2021

After all, your thank you establishes trust and kick starts your ‘next gift strategy.’ Either ask the gift processor to do this or have someone else, preferably on the development team, take on this assignment. If you feel you get too many gifts a day to do this, reconsider. Do you type your signer’s signature? Scan it in?

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Action Donor Tips Fundraising 130

Bloomerang

JUNE 18, 2021

Dear Charity Clairity, Do you have advice on ways to stay in touch with a possible donor who has indicated an interest in making a major gift? They approached me regarding a gift of property, but they seem wishy-washy whenever I approach. . What does the donor want to accomplish by making this gift?

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Donor Children Gift Charity 88

Bloomerang

APRIL 24, 2021

Dear Charity Clairity, My board wants us to develop more planned gifts and I’m wondering about purchasing planned giving analytics so we can better identify likely prospects. Note you can screen for other factors, such as “major gift likelihood” as well. What exactly is this, and does it work? — Clueless.

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Analytics Giving New York City San Francisco 66

Bloomerang

MAY 29, 2021

Dear Charity Clairity, We often receive gifts in kind which are worth a lot of money. The form of the gift is not what’s important. When it comes to recognizing in-kind gifts and donors, what matters is: The impact the gift has on your mission. How the donor feels about having made the gift. Entering the gift .

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Donor Gift Professional Advice 110

Bloomerang

APRIL 12, 2021

When you’re determining who to cultivate for your major donor portfolio, do you simply look at everyone who gave more than $1,000 (or whatever your major gift amount is) and dump them all into your portfolio for the year? Today I want to help you avoid my mistake by teaching you what I’ve learned. I confess: I used to do that.

Donor 79

Donor Gift Teach Phone 79

Bloomerang

APRIL 26, 2021

Or as my mentor and teacher Hank Rosso said years ago: “ Fundraising is the gentle art of teaching the joy of giving.”. Both outright (annual and major gifts) and deferred (legacy gifts). It costs from 5 to 25 cents on the dollar to renew current donors and/or generate major, capital and legacy gifts from individuals.

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Trend Strategy Giving Fundraising 137

Bloomerang

MAY 15, 2021

“acquire X new monthly donors;” “acquire X new one-time donors;” “upgrade X current donors to major gift level;” “upgrade X current major gift donors to larger gifts;” “renew X lapsed donors;” “convert X [volunteers; subscribers; members; clients] to donors,” and so forth).

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Organization ROI Job Charity 100

Bloomerang

JULY 5, 2021

Per the Loyalty Barometer, 58% of consumers feel the most important way a brand can interact with them is through surprise offers and gifts. Surprise offers and gifts helped alleviate some of the financial strain many felt during a pandemic and recession, while convenient shopping experiences reduced stress and anxiety.

Donor 141

Donor Strategy Retention Relationship 141

Bloomerang

JUNE 28, 2021

Just make sure what you’re offering up through any channel is a generous, meaningful gift to your constituents. One way to build a habit of being useful is to focus on giving gifts rather than just asking for gifts. Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D., Be ethical.

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Culture Strategy Nonprofit Philanthropy 114

Bloomerang

MAY 24, 2021

Suggest activities, as appropriate to your nonprofit, e.g., volunteering, attending an in-person event, making a first-time gift, renewing my gift, giving more, committing to monthly giving, leaving a legacy gift, participating in a peer fundraising campaign, purchasing services]. Pick the top 3 – 5]. Be the light.

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Nonprofit Digital Virtual International 137

Bloomerang

APRIL 3, 2021

Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D., Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business. So help your colleagues by asking away.

Donor 69

Donor Award Charity Advice 69

Top Nonprofits

FEBRUARY 2, 2021

How do we solicit gifts during a crisis? Now to tie things back to e-learning: we know that the purpose of an e-learning course is to teach staff members how to do their jobs better. Rodney, the major gifts officer, is working from a home office that’s actually a dining room table. What will our post-COVID-19 efforts look like?

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Training Train Course Storyboard 52

Bloomerang

JUNE 7, 2021

I like to call first-time donors who made an above-average first-time gift. Research shows only 19% of new donors give again, but if you can get them to make a second gift they’ll renew at a rate of 61% — that’s triple! Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D.,

Action 138

Action Strategy Donor Calendar 138

Bloomerang

JULY 26, 2021

When is the first time donors are asked to make another gift? . Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D., Twitter | LinkedIn | The post Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging appeared first on Bloomerang.

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Strategy Online Fundraising Plugin 142

Bloomerang

JUNE 21, 2021

Your audience probably sees you as an authority figure, so the information you share — or don’t share — can do a lot of good (or evil). At the same time, asking for philanthropic gifts should bring joy to everyone—staff and volunteers—working for your cause. Can you help them with something?

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Experiment Donor Strategy Philanthropy 91

Bloomerang

APRIL 10, 2021

Today’s question comes from a fundraiser who needs advice on best practices around acknowledging and recognizing major gifts. . We’ve received the largest ever single gift to our organization, over $800,000. As in, Mr. Smith’s gift of $800,000 will create an endowment to provide X every year. The amount?

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Gift Public Award Charity 124

Nonprofit Tech for Good

DECEMBER 14, 2022

Convening authority: If you convene coalitions or conferences or other thought leaders this can be a powerful asset that creates trust and reputation as being an essential player in your sector. Text or attractively designed images on Twitter, Linkedin, TikTok, Instagram, Facebook, Reddit, Clubhouse, etc.

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Donor Sponsor Accessibility Music 330

Bloomerang

APRIL 19, 2021

If you have a major gift officer, this will be their job. If you do not have the luxury to have one full time person dedicated to major gift fundraising, figure out how much time you do have. That’s because these will be passionate gifts. First, a reminder: One full-time person can only handle cultivating a portfolio of 150.

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Donor Gift Retention Director 129

Bloomerang

AUGUST 9, 2021

Sadly, on average, one-time gifts have no monetary value at all. It’s going to be easier to increase your donor lifetime value if you begin with those who make a higher-than-average gift. Perhaps you don’t do anything more personal with these folks until they rise, of their own accord, to your major gift level.

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Donor Strategy Fundraising Gift 130

Bloomerang

JULY 23, 2021

A lot of times, that’s because we aren’t aligning our time, and our schedule, and, frankly, every hour that we are spending fundraising on things that generate the most amount, that generate larger gifts, unrestricted gifts so that we can pour it back into that growth and overhead, which is so important for all of our organizations.

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Money Video Fundraising Gift 111

Bloomerang

APRIL 9, 2021

So when I’m talking about giving generously, board members need to make their own personal gift. You have to teach them to share their personal stories, and we’re going to get into that in more detail in what I’m talking about around sharing the personal story. I may drop off a gift. So keep that in mind.

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Roles Resource Develop Video 123

Bloomerang

MAY 7, 2021

These days I spend my time doing fundraising, teaching, training, and coaching with my own firm, Productive Fundraising. And I have the honor of teaching the fundraising courses for both Temple University and their 10-week online certificate program and Messiah University for their undergraduate courses. That puts them in the top 1.4%

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Causes Chad Support Donor 120

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D., Of course they could! .

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Digital Marketing Fundraising Strategy 98

Bloomerang

APRIL 30, 2021

So you could be teaching that webinar today. So if you look at the fact that if you’re sending out appeals, you might get on average $58, on average, the gifts were $58 from appeal donors. But if you get them online, typically that gift is a little bit higher, between $96 and $111, depending upon which study you look at.

Donor 88

Donor Video Practice Gift 88

Bloomerang

MAY 10, 2021

If you’re a mid-level or major gift fundraiser, don’t leave this to marketing and IT staff. Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D., Twitter | LinkedIn | The post A Powerful Strategy to Work Smart At Your Nonprofit appeared first on Bloomerang.

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Work Strategy Volunteer Mail 134

Bloomerang

JUNE 25, 2021

You are running your annual campaign, you may be running a capital campaign, and/or you may be running like an endowment campaign, or maybe even some kind of restricted gift campaign. And to me, that’s how you solicited the gift, so what prompted this gift? What prompted that gift? So make sure you have that clear.

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Database Donor Video Mail 70

Bloomerang

APRIL 16, 2021

But it’s not very likely that somebody who is unaware is going to go from being unaware of your organization to, all of a sudden, making a big gift, let’s say, or taking an action that involves like a deep commitment. You should practice what you teach, which is, you know, be open and learn and grow.

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Build Video New York City Communication 125

NonProfit Hub

FEBRUARY 5, 2016

Hitting It Out of the Park—Learn the Art of Major Gift Relationship Building. Create a mindset for success and learn the art of a major gift relationship building. Marcy will provide guidance on important topics from leadership and staff partnerships to major gift motivation and coaching. Marcy Heim, The Artful Asker.

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Causes Camera Storytelling Technique 28

Bloomerang

JULY 17, 2021

I mean, she’s a CFRE and she even teaches a CFRE class. I know we’re all gifted fundraisers in the house for the most part. And for all of us who are parents who had privilege of teaching these children, just be glad you’re still like those little people. Okay, y’all. And Paris, you are so right.

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Management Work Video Slides 93

Bloomerang

MAY 28, 2021

It’s easily get people you have no authority over to do what you want them to do, and sometimes even people you do have authority over, getting them to do what you want them to do. And in my work, when I started teaching and training people influence, I realized, “If I can teach you influence, marketing is so much easier.

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Product Video Donor Structure 73