AccelEvents

JUNE 23, 2020

Social distancing measures and the COVID-19 outbreak forced the event industry to make some uncomfortable, yet necessary changes. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Be offered to a larger audience than an in-person trade show. Larger Audience.

Virtual 84

Virtual Guide Registration Sponsor 84

EveryAction

MAY 4, 2016

You can check out our full discussion in the video below or read on for an overview. For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more. Side Dish - Video. Regardless, if you decide to employ video, make sure to set S.M.A.R.T.

Campaign 106

Campaign Digital Nonprofit Social Media 106

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. The math doesn’t add up… The cost of messaging a cold audience that doesn’t know your brand at a rate of $6 per CPM can be beaten by almost any thoughtful social ad targeting that will have much better measurement.

email 96

email Spam Linkedin Relationship 96

NTEN

JANUARY 14, 2009

And influence is hard to measure. Let's say you create a video with the aim of changing the way Americans think about Muslims. Let's say you create a video with the aim of changing the way Americans think about Muslims. At the end of the video, you ask viewers to sign a petition at your site. That's the third dimension.

ROI 66

ROI Social Media Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

Video 28

Video Process Campaign eLearning 28

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. As the first step to developing a strategy, set clear, measurable goals. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. Targeting the right audience starts with prospect research.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Whole Whale

SEPTEMBER 22, 2020

These are low-cost ways to acquire an email on Facebook from a targeted audience. Here is a video on using LinkedIn Ads for nonprofits. YouTube is a video search engine that will let you target any demographic or even popular video with ads. Here is a video on advertising for nonprofits on YouTube. Send a survey.

Ideas 98

Ideas Donor Work Online 98

AccelEvents

JUNE 23, 2020

Social distancing measures and the COVID-19 outbreak forced the event industry to make some uncomfortable, yet necessary changes. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Be offered to a larger audience than an in-person trade show. Larger Audience.

Virtual 52

Virtual Guide Registration Sponsor 52

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 95

Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. What's common to both is the use of metrics to measure results. Danielle Brigida, Spreading Buzz.

ROI 50

ROI Social Media Reflection Question 50

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 52

Virtual Marketing Guide Stream 52

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . Does your audience already understand your mission? When speaking to your audience it’s also important to: .

Social Media 52

Social Media Media Hints Social 52

CauseVox

JUNE 9, 2021

If your audience is one that responds more positively to social media, then you might want to try a social media sharing blitz. What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI. Live-Streaming. Then share!

Ideas 98

Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. The panels, judges, twitter moderators and audience rocked! Need that to show the ROI. . Tags: ROI. What is your conversion rate?

Social Media 50

Social Media Reflection Media ROI 50

Bloomerang

NOVEMBER 16, 2023

All types of organizations looking to expand their mobile fundraising can use text-to-give or text-to-donate, including: Nonprofits Churches Schools/universities Healthcare organizations Political organizations/campaigns Text fundraising campaigns can help these organizations fundraise quickly and generate support from a broad audience.

Mobile 57

Mobile Guide Giving Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

ASU Lodestar Center

OCTOBER 31, 2012

The goal is to attract people to your cause based on the relevance of the information you offer your specific target audience. Video marketing. With that said, the web allows for almost total traceability, which means most marketing tactics and campaigns are instantly measurable. Convert your Audience to Support Your Cause.

Marketing 83

Marketing Effective Organization ROI 83

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

High return on investment (ROI). Email marketing is an extremely cost effective way to access the right audience. Sounds great, but 70% of brands admit they don’t effectively measure the ROI of their email marketing. What’s more once you have that information it costs you very little (sometimes free!)

email 52

email Marketing FAQ Profit 52

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Social media audiences continued to grow in 2017. High Complaints.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

At the closing party of last year's NTC Conference in Washington, DC, after too many glasses of wine, I made this video " Next Year In New Orleans." I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI.

NTC 50

NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

It takes place at The MaRS Discovery Centre in downtown Toronto (a hub for science, technology and social entrepreneurs) and there are fourteen events, each with a unique focus and target audience. We also had wireless hand mics in the audience. Using Twitter To Research The Audience Before, During, and After. Audience Feedback.

Charity 91

Charity Conference Org Slides 91

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

YouTube 34

YouTube Video Social Media Advocacy 34

NonProfit Hub

SEPTEMBER 25, 2015

Your brand identity has to do with how your target audience, donors or volunteers associate your brand in relation to others. This also encompasses your audience’s awareness and knowledge of your nonprofit. Coca-Cola used Twitter hashtags, Facebook pages, interactive kiosks, TV ads, email marketing, YouTube videos—you name it.

Integration 28

Integration Practice Profit Marketing 28

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

YouTube 34

YouTube Social Media Video Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

If one will fit with your topic, it might open your message up to a wider and different audience. This can help introduce you to a new audience that care about the issues. Decide on your audience target (there may be more than one). • Decide how you measure results ( ROI ). .

Twitter 112

Twitter Community Profit Organization 112

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2009

I'm really excited about the Social Media Nonprofit ROI Poetry Slam. These performances are then evaluated by judges and the audience. I've gathered up some of best of the best folks in the nonprofit tech field to share their social media measurement lessons learned. I organized at the NTC last year.

Austin 50

Austin Convio ROI Social Media 50

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " Today, they ask "Why do I need a video online?" Why or why not?

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Impressive to read that some videos were downloaded 100,000 times! For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. How will you measure your success? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

NTEN

OCTOBER 6, 2011

Additionally, you may want to record the “assets” on each page (like text, photos, videos, files), meta-data, technology issues, owners, date last updated, etc. You need to identify your website’s primary message, secondary messages, and the calls to action (what you want your audience to do). Now, your ready to do the Gap Analysis.

Content 83

Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Our objective is to engage and educate our stakeholders – influential moms (18-49+), donors, employees, volunteers, new moms, community leaders, etc – through an affordable medium that reaches a broad audience. Social media brings attention to our fundraising campaigns to an audience we might not be able to reach otherwise.

Ohio 88

Ohio Children Social Media Twitter 88