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Defining the Annual Fund Plan for Your Nonprofit

Greater Giving

Funds are an essential part of gift management. Funds are used to track gifts and pledges for financial purposes. No matter what kind of nonprofit you run, the annual fund is always important. The more money you can raise, the better your chances are at achieving your organization’s goals.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. What’s your timeframe and goal?

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professionals

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. These should be channels and platforms that your audience regularly engages with.

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Kick-Start Your Major Gifts Program in 5 Easy Steps

Neon CRM

One-off fundraisers have their time and place, but if you want to truly make an impact, it’s time to start thinking about major gifts. Some of the most meaningful gifts to your organization likely come from the same small percentage of donors. If you haven’t refreshed your major gift program, now’s the time to start.

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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Don’t worry, it doesn’t need to be complicated.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Ready to meet (and exceed) your 2024 fundraising goals?