Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

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Forum One

JULY 11, 2023

To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

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Nonprofit Tech for Good

JUNE 11, 2012

That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps. 2) New Facebook Pages Manager App.

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Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. Another consideration is that around 80% of videos in social feeds are watched with the sound off.

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Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Picking the best visual representations of your nonprofit will help you flesh out your profile and show what your nonprofit stands for. The two most important pictures on your profile will be your profile picture and header image.

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Connection Cafe

MARCH 29, 2021

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. When it comes to Facebook Fundraising, we wrote the ultimate guide !

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Classy

JUNE 8, 2021

But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. . Or, if you’re looking to attract a more senior audience, you might target members based on factors like job seniority, job title, and years of experience. .

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

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M+R

MAY 10, 2021

Whenever video content is being created, having open captions designed to fit your nonprofit’s branding and to be as accurate as possible will better serve both your audience and your own goals. . But be aware that not all non-serif typefaces will work equally well for your audiences. And heads up! Avoiding Inaccessible Typefaces.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Facebook Weaknesses: . Peer-to-peer potential.

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Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Facebook & Instagram These two social media platforms have a role at every funnel level.

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Connection Cafe

APRIL 30, 2014

And, typically today, for marketers to reach the broader American audience, they also need to speak in these blurbs – which makes the new Twitter layout such a welcome update. Filtering Tweets – Users can now filter which tweets they want to see from your Twitter feed. Blurbs consisting of 140 characters, to be exact.

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Media Cause

APRIL 2, 2021

This process will allow you to learn about your audience, gain feedback through conversations, provide support to your community when needed, and build one-on-one (or one-to-many) relationships on social media. Below are some foundational steps to building your community management strategy: Know your audience.

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ASU Lodestar Center

JULY 6, 2011

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. Facebook is a leader in social media, with approximately 500 million users across various demographics. Click here to learn more.

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Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. Your tools are defined both by the goal of what you want to do, but also by the people – are they tools that that audience uses and likes? Here are some specific Facebook tools: Edgerank.

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Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. Some social media sites such as Facebook shows you a list of people who have engaged in your campaign, and you can invite them to like your profile page to become followers. Leverage social information and norms.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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NonProfit Hub

MAY 3, 2019

From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. On Facebook , your analytics tab is actually named “Insights.”

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. I don’t really feel comfortable sharing the fact that I took my kids to Chuck Cheese with all my professional colleagues who are friends with me on Facebook.” Sharing Philosophy.

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Qgiv

JUNE 29, 2021

With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads! In addition to analytics, Loomly offers an interactions hub where you can see and reply to engagement on Facebook, LinkedIn, Twitter, and Instagram. Facebook Payments and Charitable Giving Tools.

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NonProfit Hub

SEPTEMBER 20, 2019

LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. Start with your profile. Have you ever considered the benefits of polishing your LinkedIn profile? And you need to make sure your profile is visible to that person. Understand your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. Results” that describes what people do on my Facebook page (I hope). So, what you do? You get a little help from your friends.

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Forum One

OCTOBER 22, 2010

So folks at the Department of Health and Human Services also recently spruced up their presence on Facebook. Given that over 100 million Americans have Facebook accounts and half of those log in daily, this is a smart move. A blue gradient extends below the profile picture to make it feel integrated into the page. government.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. Facebook is the largest and most popular social media platform of our day, so where better to start? With a global audience of 2.32 Content Type.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. Facebook is the largest and most popular social media platform of our day, so where better to start? With a global audience of 2.32 Content Type.

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AccelEvents

AUGUST 25, 2020

They provide access to a wider audience, can allow for more diverse content, can create better sponsorship opportunities, keep attendees safe from coronavirus risks, and provide a much greater return on investment. Some people in your target audience will not immediately see the networking opportunities contained in your virtual event.

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Nonprofit Tech for Good

APRIL 2, 2016

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Due to popularity and demographics, all small nonprofits should have a Facebook Page and be posting a minimum of twice weekly. Yeah, right.

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Achieve

JULY 7, 2021

This one probably doesn’t come as a surprise, but by setting up your Facebook Donation Account, your nonprofit can enable donations via Instagram. to your profile or raising funds through. Boys & Girls Clubs of America) and many other organizations use their Stories to drive people to donate to their Facebook Donation Account. #2:

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AccelEvents

SEPTEMBER 1, 2020

Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. When it comes to planning and marketing your event, you need to know and understand your target audience. . How to Boost Attendance at Your Next Hybrid Event.

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Forum One

FEBRUARY 25, 2010

Now it's time to address the social site with the biggest stage right now: Facebook. Forum One's Facebook Page. Michaela Hackner and I recently hosted a pair of NTEN webinars titled "How to Become a Facebook Rockstar." You can't dive in just because Facebook is what all the kids are doing these days.

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Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2007

A few months back, I wrote about a Facebook campaign to reinstate Ranger Rick's Facebook profile. Ranger Rick Raccoon, the persona of the National Wildlife Federation , was taken down by Facebook staff because it violated the Facebook's terms of service (no fake people.) profile has.

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AccelEvents

JUNE 23, 2020

Be offered to a larger audience than an in-person trade show. Larger Audience. Without the need for travel, a virtual trade show can reach a wider, potentially global, audience. A larger target audience means greater ticket sales and attendance numbers. Can provide useful marketing data. Better Data Collection.

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NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. You may find that your name appears because you have several current or former staff members using LinkedIn who have listed you on their profiles.

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