Expert insights. Personalized for you.
On Monday I shared with you my initial thoughts on how Facebook will change how we all experience and use the internet – and how this change will impact your nonprofit. They also have no clue who else has visited your site, what content they’ve shared on Facebook, and whether they have a social connection to those visitors. The new Facebook platform changes all of this, making your website – and the entire internet – social by default. MORE
Over the past two weeks, Facebook has yet again, flipped your universe upside down. They’ve nuked the like button , added a subscribe button , doubled up the News Feed , and revamped your Profile. Following are things you should always be focusing on, regardless of how much Facebook changes: 1. You can read the latest research about why people use Facebook, and read blogs about why Facebook continues to grow even after exceeding 800 million users worldwide. MORE
Have you ever seen an otherwise good homepage ruined by the presence of too many social media feeds? Facebook, Twitter, Instagram, flickr, tumblr – it looks like social media vomited on your homepage! But giving each of these feeds its own space on the homepage takes up too much real estate – and takes the user’s focus away from what’s important: the actual site content. Instead of having multiple feeds, it would be great if you could merge them all together into one feed. MORE
SEPTEMBER 19, 2011
So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. With the release of their new “ Subscriptions &# feature, Facebook has made it even more compelling to use the platform as a way to communicate, connect, engage and impact people. They can simply subscribe to see your public feed. Your Special Event Director /Manager can hype your next event to the Facebook world. MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base. MORE
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Facebook Ad Platform November 13, 2007 It always takes me a bit to digest new Web 2.0 news, so I’m just now blogging about last week’s news that Facebook launched a new ad platform. The first part of the package is Facebook Fan Pages. That shows up in user’s news feeds, and in their profile. MORE
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. Here are a 11 things to consider in your new Facebook content strategy: 1. MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create a Facebook Page for your nonprofit. The webinar will also give a tutorial of the new Facebook Timeline and discuss how the new design impacts nonprofit communications on Facebook. Facebook WebinarsDate: Tuesday, June 12, 2012. Time: 1pm-2:30 ET. MORE
Today I discovered the Fight Hunger's Click to Feed a Child. It is a Facebook application that I can click on and it takes over to the web site campaign where I can click and their sponsor donates.19 It seems like an excellent way to leverage a network you've built up in Facebook. I'm also curious about a few things: The click to feed application - I tried to add it to my profile, but there was a glitch. MORE
These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn , but LinkedIn Groups and Company Pages are covered in detail in both the webinar and in the book. Fill Out Your Profile to “100 Percent Completeness”. MORE
Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. Is your nonprofit using the Facebook Like button ? To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. It helps you harnesses the power of Facebook –. Using Facebook Like to Market Your Business by [Danny Brown]. MORE
I’ve written about Facebook’s Power Editor before , but understand why people don’t use it as much as Facebook’s self-serve ad tool: It’s dog-ugly and unintuitive. The Power Editor includes many advanced Facebook ad features that were originally intended for use by agencies. Six Reasons to Use Facebook’s Power Editor for Facebook Ads. Read Jon Loomer’s post on retargeting Facebook Ads. MORE
A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Why do I count Facebook boosting/content promotion as a strength? MORE
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. Here are a 11 things to consider in your new Facebook content strategy: 1. MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base. MORE
As soon as Facebook launched Community Pages , I knew this day coming. My gut told me the prompt for authentification would arrive at 10,000 fans, and indeed on June 14, 2010 when the Nonprofit Organizations Facebook Page hit 10,004 fans I received a “Facebook Warning&# email from Facebook: Hello, Our records indicate that you are currently the admin of a Facebook Page with a large number of fans, Nonprofit Organizations. The Facebook Team. MORE
Forrester suggests that companies use their profiling tool (and related custom research services) to understand the behaviors and desires of target audiences, and then provide experiences accordingly. People who create content for the public try to appeal to a wide range of people, both in terms of demographics and usage styles. There are different learning styles. There are group and individual experiences. There are different levels of interactivity. MORE
For those of you who haven’t yet heard, your Twitter profile page just got a facelift, and many think that Twitter seems to have “borrowed” (to put it nicely) elements from other rival social networks to revamp its look. Newly Designed Follower/Following List – Twitter has decided to list out all of your Follower/Following user lists in Mashable-esque format, with a box representing each user in a never-ending feed. MORE
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. But Facebook Pages now make it about the past present and future as well! MORE
I hate Facebook and I always have. I feed all my stuff to it, but I can't stand it and try not to go in there unless absolutely necessary - then feel guilty that I've missed a bunch of comments and invitations and whatever. Facebook suffers from the worst case of feature creep ,that I have ever seen. I still haven't figured out how to navigate the "new" profile pages - which are now not new, since they're changing them - AGAIN. Tags: Facebook MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base. MORE
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. But Facebook Pages now make it about the past present and future as well! MORE
. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Expanding on the Non-Profits on Facebook page, we want to help you harness the power of Facebook and bring positive change to the world. Profiles VS Pages. Profiles are for individuals, Pages for Organizations. MORE
For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. Commenting on the posts in other aligned partner’s Facebook pages. Content Engagement Facebook MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base. MORE
Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. It helps you harnesses the power of Facebook –. Probably more amazing is the fact that around 50% of those Facebook users return weekly. MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base. MORE
That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps. 2) New Facebook Pages Manager App. For nonprofit Facebook Page Admins on the go, Facebook recently released a new Facebook Pages Manager App for iPhone, iPod touch, and iPad. MORE
First impressions are very important online, and the four nonprofits listed below have gone out of their way to make a strong one upon potential new Facebook Fans. Beyond the obvious graphic design work, what’s exceptionally clever is that they have created long vertical profile pics that when cropped in Status Updates produce a solid, square avatar that’s seen by their Fans in their News Feeds. Facebook MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create a Facebook Page for your nonprofit. The webinar will also give a tutorial of the new Facebook Timeline and discuss how the new design impacts nonprofit communications on Facebook. Facebook WebinarsDate: Tuesday, June 12, 2012. Time: 1pm-2:30 ET. MORE
Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. If the changes below leave you the least bit confused, then you may want to consider taking my upcoming Facebook and Facebook Apps webinars because you might not fully understand the Facebook toolset. Facebook Places Pages. Facebook MORE
Although my Facebook Page has a good number of fans, I have over 2300 friends on my personal Profile that share my love for birdwatching. For example, when my Facebook friends travel Peru, my birdwatching tour business is foremost in their mind because of the personal relationship we’ve created on Facebook. Facebook allows you to easily create and nurture lasting friendships. The Facebook profile is a complement to your Facebook page. MORE
By now you’re probably aware that your Facebook profile has automatically been upgraded to the new timeline layout, which features a large cover at the very top. ” Notice that there is no hard-sell pitch for donations (which could violate Facebook’s TOC ). How to create a custom Facebook cover for your nonprofit. The easiest way to create a custom Facebook cover is to get a designer to create one using Photoshop. MORE
Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. My graphic design skills are average at best – as the graphics on the new Nonprofit Organizations Timeline attest to, but I have detailed the how-to of custom designing your nonprofit’s Facebook Timeline below. MORE
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base. MORE
Yesterday Facebook launched a completely new version of Pages , to help you “manage communication, express yourself, and increase engagement&#. There are three significant changes to Facebook Pages (in addition to several minor changes): Login as Page or Profile – You can now toggle between being logged in as a Profile or logged in as a Page. New layout mirrors Profiles - Pages now have the same layout as Profiles. MORE
My profile is essentially a resume, and any posts that show up in my feed are there because they're automated. Answer these two questions, and you'll be entered to win one of five signed copies of Facebook Marketing for Dummies. Facebook I'll be the first to say that I'm not getting the most out of LinkedIn for what my goals are. I know I can use LinkedIn better, but I need your help. MORE
We’ve talked recently about how to publish your Twitter updates to Facebook Page or personal Profile page. Now here’s a new Facebook application that can take your RSS-to-Facebook to a whole new level. Do you want to post the content from several different blogs and social networks to your organization's Facebook Page, and add a news alert feed for your cause's keywords, too? Social networking Facebook RSS application social media MORE
These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn , but LinkedIn Groups and Company Pages are covered in detail in both the webinar and in the book. Fill Out Your Profile to “100 Percent Completeness”. MORE
Unless you’ve been living under a rock without a Facebook profile, you’re aware that more and more websites are getting more traffic with Facebook’s “like&# button. Facebook has been measuring the impact of these plugins for almost a year now. People who sign in with Facebook at The Huffington Post view 22% more pages than those who don’t. They can also send articles to Facebook Groups they belong to. MORE
Employees allows page managers to add bios for individuals without linking to their actual profiles, hitting the balance between showing off their team and respecting the privacy of their actual Facebook accounts. We came up with the idea for Employees when we were first building our own Facebook page : we wanted to show off the Beaconfire staff, but many of us didn’t want links directly to our personal Facebook profiles. MORE
Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. ” Facebook now recommends similar Pages when Facebook users like Pages. Facebook Social Media MORE
This week there has been quite a flurry of news for Twitter and Facebook. Bing , Microsoft’s search engine, announced a deal with the two social media tools to include their feeds in search results. This will allow you to search social media profiles from your friends on social media networks connected to your Google profile. Bing, Facebook and Twitter now together. Tags: Tools bing facebook google twitter MORE
Facebook is rolling out verified Pages and Profiles for desktop and mobile. The goal is to “increase authentic engagement on Facebook, specifically with celebrities, journalists, government officials, and popular brands and businesses” Like verification badges on Twitter, a checkmark will appear in a number of places: Next to the name of a Page. In News Feed ads for a Page. Facebook will automatically verify Pages that have the highest risk of duplication. MORE
Connection Cafe
APRIL 30, 2014
For those of you who haven’t yet heard, your Twitter profile page just got a facelift, and many think that Twitter seems to have “borrowed” (to put it nicely) elements from other rival social networks to revamp its look. Newly Designed Follower/Following List – Twitter has decided to list out all of your Follower/Following user lists in Mashable-esque format, with a box representing each user in a never-ending feed.
John Haydon
MAY 29, 2013
Facebook is rolling out verified Pages and Profiles for desktop and mobile. The goal is to “increase authentic engagement on Facebook, specifically with celebrities, journalists, government officials, and popular brands and businesses” Like verification badges on Twitter, a checkmark will appear in a number of places: Next to the name of a Page. In News Feed ads for a Page. Facebook will automatically verify Pages that have the highest risk of duplication.
Wild Apricot
SEPTEMBER 25, 2009
We’ve talked recently about how to publish your Twitter updates to Facebook Page or personal Profile page. Now here’s a new Facebook application that can take your RSS-to-Facebook to a whole new level. Do you want to post the content from several different blogs and social networks to your organization's Facebook Page, and add a news alert feed for your cause's keywords, too? Social networking Facebook RSS application social media
Connection Cafe
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Why do I count Facebook boosting/content promotion as a strength?
Nonprofit Tech for Good
FEBRUARY 8, 2011
First impressions are very important online, and the four nonprofits listed below have gone out of their way to make a strong one upon potential new Facebook Fans. Beyond the obvious graphic design work, what’s exceptionally clever is that they have created long vertical profile pics that when cropped in Status Updates produce a solid, square avatar that’s seen by their Fans in their News Feeds. Facebook
Nonprofit Tech for Good
APRIL 5, 2012
These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn , but LinkedIn Groups and Company Pages are covered in detail in both the webinar and in the book. Fill Out Your Profile to “100 Percent Completeness”.
John Haydon
FEBRUARY 11, 2011
Yesterday Facebook launched a completely new version of Pages , to help you “manage communication, express yourself, and increase engagement&#. There are three significant changes to Facebook Pages (in addition to several minor changes): Login as Page or Profile – You can now toggle between being logged in as a Profile or logged in as a Page. New layout mirrors Profiles - Pages now have the same layout as Profiles.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 6, 2007
Today I discovered the Fight Hunger's Click to Feed a Child. It is a Facebook application that I can click on and it takes over to the web site campaign where I can click and their sponsor donates.19 It seems like an excellent way to leverage a network you've built up in Facebook. I'm also curious about a few things: The click to feed application - I tried to add it to my profile, but there was a glitch.
Nonprofit Tech for Good
APRIL 5, 2012
These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn , but LinkedIn Groups and Company Pages are covered in detail in both the webinar and in the book. Fill Out Your Profile to “100 Percent Completeness”.
NCE Social Media
OCTOBER 22, 2009
This week there has been quite a flurry of news for Twitter and Facebook. Bing , Microsoft’s search engine, announced a deal with the two social media tools to include their feeds in search results. This will allow you to search social media profiles from your friends on social media networks connected to your Google profile. Bing, Facebook and Twitter now together. Tags: Tools bing facebook google twitter
John Haydon
DECEMBER 26, 2011
By now you’re probably aware that your Facebook profile has automatically been upgraded to the new timeline layout, which features a large cover at the very top. ” Notice that there is no hard-sell pitch for donations (which could violate Facebook’s TOC ). How to create a custom Facebook cover for your nonprofit. The easiest way to create a custom Facebook cover is to get a designer to create one using Photoshop.
Beaconfire Wire
DECEMBER 27, 2012
Have you ever seen an otherwise good homepage ruined by the presence of too many social media feeds? Facebook, Twitter, Instagram, flickr, tumblr – it looks like social media vomited on your homepage! But giving each of these feeds its own space on the homepage takes up too much real estate – and takes the user’s focus away from what’s important: the actual site content. Instead of having multiple feeds, it would be great if you could merge them all together into one feed.
Nonprofit Tech for Good
OCTOBER 22, 2012
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.
Nonprofit Tech for Good
OCTOBER 12, 2012
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.
NetWits
NOVEMBER 19, 2010
Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. It helps you harnesses the power of Facebook –. Probably more amazing is the fact that around 50% of those Facebook users return weekly.
NetWits
NOVEMBER 19, 2010
Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. Is your nonprofit using the Facebook Like button ? To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. It helps you harnesses the power of Facebook –. Using Facebook Like to Market Your Business by [Danny Brown].
Nonprofit Tech for Good
JUNE 10, 2012
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create a Facebook Page for your nonprofit. The webinar will also give a tutorial of the new Facebook Timeline and discuss how the new design impacts nonprofit communications on Facebook. Facebook WebinarsDate: Tuesday, June 12, 2012. Time: 1pm-2:30 ET.
Zen and the Art of Nonprofit Technology
NOVEMBER 13, 2007
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Facebook Ad Platform November 13, 2007 It always takes me a bit to digest new Web 2.0 news, so I’m just now blogging about last week’s news that Facebook launched a new ad platform. The first part of the package is Facebook Fan Pages. That shows up in user’s news feeds, and in their profile.
John Haydon
MARCH 5, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. Here are a 11 things to consider in your new Facebook content strategy: 1.
Nonprofit Tech for Good
JANUARY 30, 2013
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.
Nonprofit Tech for Good
APRIL 3, 2013
Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. ” Facebook now recommends similar Pages when Facebook users like Pages. Facebook Social Media
Nonprofit Tech for Good
OCTOBER 17, 2012
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.
Nonprofit Tech for Good
OCTOBER 10, 2012
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.
John Haydon
OCTOBER 7, 2011
Over the past two weeks, Facebook has yet again, flipped your universe upside down. They’ve nuked the like button , added a subscribe button , doubled up the News Feed , and revamped your Profile. Following are things you should always be focusing on, regardless of how much Facebook changes: 1. You can read the latest research about why people use Facebook, and read blogs about why Facebook continues to grow even after exceeding 800 million users worldwide.
SocialFish
FEBRUARY 14, 2019
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. But Facebook Pages now make it about the past present and future as well!
SocialFish
FEBRUARY 14, 2019
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. But Facebook Pages now make it about the past present and future as well!
Nonprofit Tech for Good
MARCH 5, 2012
Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. My graphic design skills are average at best – as the graphics on the new Nonprofit Organizations Timeline attest to, but I have detailed the how-to of custom designing your nonprofit’s Facebook Timeline below.
Nonprofit Tech for Good
MARCH 26, 2013
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.
Nonprofit Tech for Good
JUNE 11, 2012
That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps. 2) New Facebook Pages Manager App. For nonprofit Facebook Page Admins on the go, Facebook recently released a new Facebook Pages Manager App for iPhone, iPod touch, and iPad.
John Haydon
JUNE 2, 2011
Unless you’ve been living under a rock without a Facebook profile, you’re aware that more and more websites are getting more traffic with Facebook’s “like&# button. Facebook has been measuring the impact of these plugins for almost a year now. People who sign in with Facebook at The Huffington Post view 22% more pages than those who don’t. They can also send articles to Facebook Groups they belong to.
Nonprofit Tech for Good
JUNE 10, 2012
This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create a Facebook Page for your nonprofit. The webinar will also give a tutorial of the new Facebook Timeline and discuss how the new design impacts nonprofit communications on Facebook. Facebook WebinarsDate: Tuesday, June 12, 2012. Time: 1pm-2:30 ET.
John Haydon
APRIL 28, 2010
On Monday I shared with you my initial thoughts on how Facebook will change how we all experience and use the internet – and how this change will impact your nonprofit. They also have no clue who else has visited your site, what content they’ve shared on Facebook, and whether they have a social connection to those visitors. The new Facebook platform changes all of this, making your website – and the entire internet – social by default.
Beth Kanter
JANUARY 11, 2012
For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. Commenting on the posts in other aligned partner’s Facebook pages. Content Engagement Facebook
John Haydon
JUNE 25, 2013
I’ve written about Facebook’s Power Editor before , but understand why people don’t use it as much as Facebook’s self-serve ad tool: It’s dog-ugly and unintuitive. The Power Editor includes many advanced Facebook ad features that were originally intended for use by agencies. Six Reasons to Use Facebook’s Power Editor for Facebook Ads. Read Jon Loomer’s post on retargeting Facebook Ads.
SocialFish
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. Here are a 11 things to consider in your new Facebook content strategy: 1.
John Haydon
JUNE 18, 2010
Although my Facebook Page has a good number of fans, I have over 2300 friends on my personal Profile that share my love for birdwatching. For example, when my Facebook friends travel Peru, my birdwatching tour business is foremost in their mind because of the personal relationship we’ve created on Facebook. Facebook allows you to easily create and nurture lasting friendships. The Facebook profile is a complement to your Facebook page.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 13, 2009
. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Expanding on the Non-Profits on Facebook page, we want to help you harness the power of Facebook and bring positive change to the world. Profiles VS Pages. Profiles are for individuals, Pages for Organizations.
Nonprofit Tech for Good
SEPTEMBER 26, 2011
Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. If the changes below leave you the least bit confused, then you may want to consider taking my upcoming Facebook and Facebook Apps webinars because you might not fully understand the Facebook toolset. Facebook Places Pages. Facebook
SocialFish
MARCH 9, 2009
I hate Facebook and I always have. I feed all my stuff to it, but I can't stand it and try not to go in there unless absolutely necessary - then feel guilty that I've missed a bunch of comments and invitations and whatever. Facebook suffers from the worst case of feature creep ,that I have ever seen. I still haven't figured out how to navigate the "new" profile pages - which are now not new, since they're changing them - AGAIN. Tags: Facebook
John Haydon
AUGUST 20, 2013
My profile is essentially a resume, and any posts that show up in my feed are there because they're automated. Answer these two questions, and you'll be entered to win one of five signed copies of Facebook Marketing for Dummies. Facebook I'll be the first to say that I'm not getting the most out of LinkedIn for what my goals are. I know I can use LinkedIn better, but I need your help.
Beaconfire Wire
JULY 18, 2008
Employees allows page managers to add bios for individuals without linking to their actual profiles, hitting the balance between showing off their team and respecting the privacy of their actual Facebook accounts. We came up with the idea for Employees when we were first building our own Facebook page : we wanted to show off the Beaconfire staff, but many of us didn’t want links directly to our personal Facebook profiles.
Nonprofit Tech for Good
JUNE 17, 2010
As soon as Facebook launched Community Pages , I knew this day coming. My gut told me the prompt for authentification would arrive at 10,000 fans, and indeed on June 14, 2010 when the Nonprofit Organizations Facebook Page hit 10,004 fans I received a “Facebook Warning&# email from Facebook: Hello, Our records indicate that you are currently the admin of a Facebook Page with a large number of fans, Nonprofit Organizations. The Facebook Team.
Museum 2.0
MAY 23, 2008
Forrester suggests that companies use their profiling tool (and related custom research services) to understand the behaviors and desires of target audiences, and then provide experiences accordingly. People who create content for the public try to appeal to a wide range of people, both in terms of demographics and usage styles. There are different learning styles. There are group and individual experiences. There are different levels of interactivity.
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