Tech Soup

APRIL 7, 2016

Content marketing is a powerful strategy for increasing the reach and exposure of your nonprofit organization. Content Marketing as a Focus for Smaller Nonprofits. Smaller nonprofits in particular have yet to fully exploit the benefits of content marketing. What Is Content Marketing? What do I mean by content marketing?

Content 36

Content Marketing Ratio Drupal 36

Allegiance Group

JUNE 7, 2023

Add Alt Tags to Your Images Alt tags, also called alt text or alt descriptions, are snippets of copy that describe an image. These tags will show up in the place of an image if the image does not load or, on some websites, they’ll show up when a user hovers over an image. This simply stands for heading 1.

Accessibility 52

Accessibility Websites Images Tag 52

Bloomerang

JULY 26, 2021

Mastering relevant content marketing. Are you using video and/or compelling images to tell relevant stories? . You already know the benefit of social media to reach wider audiences. Tip: Post interactive content that encourages engagement. . If your content isn’t shared or engaged with, it’s not doing much good. .

Strategy 142

Strategy Online Fundraising Plugin 142

sgEngage

MARCH 30, 2022

All you need is an easy-to-use website builder, or content management system (CMS), and an understanding of a few web design strategies. Audience: Think through who you picture visiting your site (you might even have some site data to inform your thinking). Nail this down in your style guide so all of your content can be consistent.

Design 76

Design Websites NGO Strategy 76

Achieve

DECEMBER 4, 2016

At Achieve, we focus our efforts on increasing your site speed through a combination of tactics that include adjusting the size of images on your page and minimizing scripts to diminish the amount of server requests. Scrolling ratio. To increase your scrolling ratio, we suggest creating deeper mobile pages.

Mobile 52

Mobile Ratio Google Script 52

Achieve

JULY 26, 2021

Who is my audience? audience you are planning to reach. Look back to the fundraising strategies that you’ve used in the past, specifically those that you’ve used with the audience that you’re targeting, and see which approaches worked. common traps of creating social media content. . Identifying which. 91% of companies.

Donation 85

Donation Fundraising Tips Channel 85

Nonprofits Source

AUGUST 31, 2023

If you already have an audience in front of you, don’t be afraid to promote your upcoming events—whether you’re planning a dance-a-thon or participating in a webinar or panel. Businesses tend to match their employees’ donations at a 1:1 ratio, though some match as high as 4:1. Create special blog content.

Websites 52

Websites Results Fundraising Social Media 52

NonProfit Hub

SEPTEMBER 18, 2015

Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. Make sure that the subject line you choose summarizes the content of the email or highlights the most important piece of your newsletter. Embrace the White Space.

email 28

email Marketing Headline Ratio 28

Nonprofits Source

OCTOBER 2, 2023

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Enhanced public image. Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. Greater marketing reach.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Images work for engagement.

Practice 107

Practice Tips Social Meme 107

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*.

email 48

email Campaign Test Benchmark 48

Nonprofits Source

NOVEMBER 8, 2022

But no effective website is complete without robust content. Your content is why people visit your site! Your content should go beyond the basics to provide web visitors with a meaningful understanding of your nonprofit’s work and its impact. Define your audience. Gather content from a variety of sources.

Content 75

Content Strategy Create Websites 75

Get Fully Funded

SEPTEMBER 6, 2022

An editorial calendar is basically just a content map or a guide that helps you map out your nonprofit’s content (including social media) for the year. Whether your content is original (you’ve created it yourself) or shared from someone else, the goal is always to get your followers to interact and have a conversation with you.

Social Media 124

Social Media Structure Media Social 124

Connection Cafe

JANUARY 13, 2020

In terms of visual frontend elements, the contrast ratio between your site’s text and its background is key. Additionally, avoid fast-moving or blinking multimedia elements like scrolling images. Set standardized processes for posting new content. If you produce videos for your site, take the extra step of creating subtitles.

Websites 35

Websites Design Site Web 35

Nonprofits Source

OCTOBER 9, 2023

According to Loop , “A beautiful and well-crafted nonprofit website will draw your audience in, instill a sense of trust, and compel people to take action.” But you’ll only achieve these goals if everyone who visits your website is able to gain value from your content, including those with disabilities. The WCAG 2.1 The WCAG 2.1

FAQ 52

FAQ Accessibility Websites Design 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 11, 2006

As David acknowledged to the audience before launching into a audio geek show and tell session, "Your equipment depends on your needs. And, while the sound and visual look may not be polished, one could perfect their skills at guerrila podcasting/videocasting so the quality didn't detract from the content.

Podcast 50

Podcast Audio Captivate Ratio 50

Top Nonprofits

JUNE 30, 2022

Images are powerful because they can communicate what words cannot. They can not only fortify your brand identity, but they can also communicate to your audience in a meaningful way. Are you going the more traditional route, with stock images and business-style infographics? This is where graphic design enters the picture.

Design 97

Design Tips Help Images 97

Bloomerang

AUGUST 5, 2021

What it does mean is that you need to review your email content, fundraising, and marketing strategy. . Analyze your email data and determine whether your content is mobilizing people to take action. How many people are opening the email, reading the content, clicking your CTAs, and taking action on the page where you take them? .

email 130

email Change gMail Rate 130

Bloomerang

JANUARY 7, 2022

Excess use of images (just one or two will do) . Including Giving Tuesday in the subject line immediately shows supporters what the rest of the content will be about. . This shows that you’ve segmented your audience and specified the content of the email. Define Giving Tuesday in the message content.

Campaign 95

Campaign Ideas Giving Tips 95

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. In order to maximize a short attention span, it makes sense to marry visual and written content. It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. 3) Content Marketing.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JULY 6, 2022

Include a brief description of your fundraising purpose at the top of the page and a compelling image that highlights your mission. This powerful combination of text and images sparks compassion and empathy in donors, encouraging them to follow through with their intention to give. Describe how donations make an impact.

Donation 88

Donation Practice Gift Nonprofit 88

NonProfit Hub

OCTOBER 14, 2016

Matching gifts are usually given on a 1:1 ratio, but they can be as high as 4:1! For example, these donors may have valuable information on what kinds of advertisements are most effective, or what kind of image they want the nonprofit to project in its brand. If you haven’t yet, check out part one of the series now! _.

Course 28

Course Raise Money Fundraising 28

Nonprofits Source

NOVEMBER 21, 2022

Ideally, it is full of high-quality and relevant content about your nonprofit’s history, current campaigns, and future goals. With Microsoft Ad Grants, your informative, valuable content can reach the right audience. Ideal websites are built for simple user navigation and filled with relevant, educational content.

Grant 97

Grant Nonprofit Digital Metrics 97

Bloomerang

JUNE 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. If you host a peer-to-peer fundraiser, provide guidance for your volunteer fundraisers by sharing content and images to include on their online pages. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 95

Ideas Guide Online Fundraising 95

Bloomerang

JULY 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. If you host a peer-to-peer fundraiser, provide guidance for your volunteer fundraisers by sharing content and images to include on their online pages. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 78

Ideas Online Fundraising Tips 78

Qgiv

JULY 21, 2022

When you go where your donors are, you expand your reach to a larger potential audience. The most important one for our conversation—95% of donors consider content created by nonprofits to be trustworthy! Layered digital campaigns help you reach your target audiences where they are. There’s Power in Numbers.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Get Fully Funded

FEBRUARY 1, 2023

But this engagement is only possible when your audience can effectively navigate your website. When evaluating your nonprofit website’s effectiveness , an important question to ask yourself is whether all possible users can access the content on your site. The generally recommended contrast ratios are 4.5:1

Accessibility 64

Accessibility Design Websites Practice 64

Nonprofits Source

JANUARY 13, 2017

The constant pressure to create engaging content to reach members can test even the most seasoned of professionals. Even the most resource-strapped organizations can realize huge revenue growth opportunities with minor tweaks to their content strategy. Understand How Search Engines View Content. What Is Useful Content?

Research 89

Research Marketing Case Study Search 89

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Our mantra has been (and will continue to be) that each page of content. We also keep hammering that content needs to be content -. not solely navigation -- just related links that are directly related to the content. Unique Blog Readers (content consumption ??? I agree, but is a ratio the best number?

Measure 50

Measure Social Media Tools Technorati 50