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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. The social media landscape is changing quickly.

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How Government Can Adapt to the Current State of Twitter

Forum One

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. Social media.

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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. What kinds of posts should I make on social media? Summarize it!

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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule? Why these two channels?

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9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

Social media is one of the most powerful tools for activating people to take action. Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. The best time to drive action is when an issue is in the news or trending on Twitter.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. By Sacha Evans. They must contribute to your final goal.