Audience Benchmark Demographics Metrics 
Whole Whale
APRIL 5, 2024
Shows ad performance data like impressions, spend, and demographic reach. Snapchat Political Ads Library: [link] Displays the ad creative, spend estimate, and demographic targeting used for each political ad. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.
Nonprofit Tech for Good
AUGUST 6, 2023
1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.
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Allegiance Group
FEBRUARY 14, 2023
We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern.
Connection Cafe
APRIL 26, 2018
All sectors experienced growth in their online giving programs in 2017, showing that this type of giving continues to grow as donors shift in age and other demographics. Online giving enables institutions to reach wider audiences; this requires, therefore, broader follow up after the initial online outreach. What’s Next?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter Demographics. Success Metrics for Your Social Fundraising Plan.
DNL OmniMedia
DECEMBER 13, 2021
Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. What does a CRM do for nonprofits? Donor management. Marketing campaign management.
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