3rd Sector Labs

JUNE 30, 2014

A Major Gifts Officer is actively developing personal relationships with existing and potential donors. And how do organizations find the right prospects and make compelling cases for gifts … using outcome data to tell a better story. The post Attention nonprofits: We don’t know our donor data! People know people.

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Attention Data Donor Retention 157

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. Don’t just mail or email a letter and hope to raise money. Short and hooky will grab the reader’s attention.

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Template Fundraising Mail Nonprofit 97

Nonprofit Tech for Good

APRIL 15, 2020

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). 10) Include a phone number and mailing address. 4) Experiment with default donation amounts.

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Practice Donation Paypal Badge 363

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. Data analysis for planning campaigns is the perfect example.

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Course Fundraising Analysis Mail 130

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Donor Strategy Retention Help 102

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Gift Video Calendar email 108

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!

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Mail Money Raise Tips 61

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

BoardAssist

SEPTEMBER 16, 2014

Use the Word “Profit” to Get Your Board’s Attention! Let’s talk about “profitability” when it comes to staging galas, investing in direct mail, and investing in consulting or staff resources. For example, investing $20k in really good direct mail should yield about $80k in revenue, if you have a list of responsive donors.

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Attention Profit North Carolina Retention 61

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Employer information: Knowing where your donors work enables you to tap into corporate philanthropy opportunities like matching gifts and volunteer grants. Use your mailing list effectively.

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Data Donor History Demographics 98

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

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Feeds San Antonio Donor America 81

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. A few weeks ago, I wrote an article called Prospect. Call your donors… ask them for suggestions.

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Donor Profit Participatory Relationship 177

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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Practice Online Fundraising Nonprofit 339

Greater Giving

NOVEMBER 15, 2022

Make recurring gifts an option! Want more quick ways to improve your online giving page and encourage donors to complete their gift? TIP: Encourage giving with a matching gift campaign! Include Direct Mail and Local Media Outreach in #GivingTuesday Fundraising. Can they commit to a gift that day? Email Marketing.

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Fundraising Social Media Gift Sponsor 98

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

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Donor Gift Database Relationship 100

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support.

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Support Donor Community Retention 52

Network for Good

OCTOBER 14, 2020

Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season. A strong year-end appeal increases the odds that your supporters will pay attention and respond. Postcards and letters are old-school and remain an effective way of gaining attention.

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Results Strategy Mail Mobile 98

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. What Is a Donor Engagement Strategy? Teaching them something.

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Donor Strategy Nonprofit Phone 98

Bloomerang

AUGUST 23, 2023

Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. What can you do to convince them they should give a gift?

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Report Donor Database Template 84

Pamela Grow

MARCH 7, 2024

Your Thank You Email How are you making your donor feel after they’ve made a gift to your nonprofit? A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. How are you making your donor feel?

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email Storytelling Newsletter Nonprofit 69

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. Direct mail is the most popular year-end giving marketing method. Describe how donors’ gifts will enable your nonprofit to help solve the proposed issue. Show donors how their gift will impact your cause (i.e. Most nonprofits begin their year-end fundraising planning in November, but 7.7%

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Guide Giving Nonprofit Metrics 106

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 79

Qgiv

AUGUST 9, 2023

Boost program participation and engagement with the following strategies: Optimize your recurring gift calls to action (CTAs) A recurring gift or donation CTA is a button or form field that encourages donors to become recurring supporters. Day 50: Send another piece of mail to let donors know what their gifts helped fund.

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Relationship Donor Gift Retention 52

Qgiv

NOVEMBER 1, 2022

It is a direct way to connect with your donors and ask them if they’d like to make a final gift to your organization before the new year. These letters can come in many formats, from direct mail to emails. When your supporters see the impact of their gifts, they’ll be more likely to give again to make an even bigger impact.

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Giving Gift Mail Donation 52

Bloomerang

SEPTEMBER 7, 2021

These events divert attention from one-to-one fundraising efforts, which can be intimidating. After all, it’s easier to sell tickets than ask for a gift. . Events can divert attention from other more fruitful strategies. The only more expensive strategy is direct mail donor acquisition. A donor makes a $300 gift.

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Analysis Benefit Ratio Fundraising 134

Bloomerang

JUNE 7, 2022

If you’re using direct mail, include a website URL at the bottom of your letter that takes them to your donation page and a pre-addressed return envelope to allow donors to send in a check or cash if they’d prefer to give that way. . A direct mail provider can help you send out letters quickly and efficiently.

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Strategy Tips Mail Database 88

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Think of it like your organization’s own Giving Tuesday — on your schedule, and on your terms!

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Giving Museum New York City Boston 95

Pamela Grow

MARCH 6, 2024

For all things major gift fundraising, follow Jeff Schreifels and Richard Perry at the PassionateGiving blog. My own site, where I regularly publish the best examples in nonprofit storytelling and donor communications (including both email and direct mail). Talk about no BS. Desiree’s the best out there. Subscribe at her home page.

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Resource Newsletter Case Study Nonprofit 98

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round. They’ll be sure to return the favor!

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Sponsor Strategy Proposal Metrics 52

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Allegiance Group

JANUARY 23, 2023

Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up on any direct mail appeal with an email reinforces the need and offers an alternate way to give. You don’t always have to ask for a donation in a direct mail appeal letter.

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Donor Mail Retention History 52

Qgiv

OCTOBER 15, 2021

He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This question needs our attention. New donors are found through special events, acquisition mailings, and online giving or peer-to-peer campaigns. Strawhecker, Inc. And rightly so. About Paul J.

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Donor Research Difference Omaha 98

Qgiv

MAY 23, 2022

Appeals and donor communications should work into that plan – if the donor typically makes their gift at an event, sending a year end appeal as more of an update/thank you would probably make more sense than the regular appeal letter ask. Event Donors. All donors typically renew the way they come in. Track what works and what doesn’t work.

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Communication Donor Guide Mail 52

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. An email appeal to Michelle might ask for a gift of $50.

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Guide Fundraising Mail Metrics 52

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. The term “major gift” isn’t new.

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Gift Strategy Benchmark Arts 35

NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Tell stories of the impact of their gift. Receive gifts?

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Donor Gift Newsletter Headline 62

Get Fully Funded

OCTOBER 19, 2021

If they donate by check, you should send them a hard copy thank-you letter with tax information by regular postal mail, sent within two business days of when you receive their check. Some donors give a one-time gift, and some sign up as monthly donors. You can include a mail option and a QR code linking to an electronic survey.

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Donor Ideas Gift Social Media 130