article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior.

Analytics 169
article thumbnail

How To: Write Fundraising Auction Item Descriptions

Greater Giving

You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 990: From Compliance to Communication 

sgEngage

Once consumed, the data can be used to build statistical analyses , make comparisons, and draw conclusions, all without ever needing to speak with anyone from the foundation. Demographics data—what do grant recipient and grant descriptions reveal about who benefits from the foundation’s grants? What kinds of use cases are there?

article thumbnail

Millennials and Direct Mail Campaigns: A Crash Course

Achieve

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . Emails are also direct marketing, but the sheer number of emails received throughout the day can make them feel less meaningful in comparison to a few personalized letters. . Thank you cards.

Mail 94
article thumbnail

How to Train and Develop Millennials

Gyrus

Everywhere you look there are posts about millennials, mainly focusing on their abilities in comparison to their predecessors. There are some really fun ones out there, about how millennials are weaker than their parents, and how their neurological wiring explains their short attention spans. “I don’t know how to do that.

article thumbnail

Millennial vs. Boomer Strategies: Time to Move On?

Achieve

Typically, millennial-focused strategies are driven by two factors: Media-driven generational comparisons. Now, if you are an organizational leader, there isn’t much you can do to control, or even shape, the media’s obsession with generational comparisons. are no longer young to begin paying attention to them. But guess what?

article thumbnail

Social SEO and the Rise of Alternative Search

Media Cause

Is TikTok or Instagram a true search engine in comparison to Google? By ranking higher in search results, you surpass the competition and gain the attention of potential donors who might have otherwise overlooked your organization. The way that people search is fundamentally evolving. The short answer is “no.”

Search 59