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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiencesattention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Invest in Instagram.

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Tips for telling your story online

Candid

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? The answer: tell an engaging story.

Story 64
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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Multiple audiences. By knowing exactly what has resonated with your newsletter recipients, and their donation habits, you can target your audience and send newsletters only to audiences you know the message will resonate with.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. As communications tactics go, memes are cheap and easy to make.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. It’s so tempting to just jump right in and get going, but you’ve got to find where your audience is and what they’re talking about first.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. The startup is constantly experimenting and testing to see what headlines and messaging works best with their target audiences.

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Give Miami Day raises record $5.2 million for nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

The dollars raised only tell one part of the story: improved strategies and accessible technology increasingly offer new ways to reach broader audiences,” she said. Better coordination of day-of logistics and a newly implemented call center helped ensure overall efficiency of the campaign and personalized attention for donors.

Miami 104