Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2012

How do the rules on lobbying play into our social media strategy? What if we’re asking people to take action on Facebook, does that constitute lobbying? What do we need to understand about copyrighted material and our content strategy? Here’s a sampling: Our organization does advocacy around some policy issues.

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Social Media Media Chapter Social 95

See3

MARCH 12, 2008

This brings Google back full circle to the initial strategy for Google Video, which originally required videos to be uploaded directly to Google in order to become indexed. Partners already using the APIs include Animoto, Casio, Electronic Arts, Helio, KickApps, Slide, and TiVo. Yes, you can now watch YouTube on TiVo.

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YouTube Platform Kickapps API 40

Care2

FEBRUARY 3, 2008

Now, you need a surefire strategy to get you those key last minute donations. " Found your blog via Google Image search on "Snowflakes" Thanks. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com please delete this comment after responding). All rights reserved.

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Social Media Advocacy Guide Fundraising 37

Care2

JANUARY 6, 2009

For this reason, you must tailor your KPIs to your own site and strategy. Here are some things to consider when selecting which KPIs are important for you site, from Metrics Insider (registration required): Determine the organizations strategy - What is your organizaions overall goal? Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Tech Soup

NOVEMBER 1, 2016

Naples, Florida: Boost Your Nonprofit's Blogging Strategy. Saint Paul, Minnesota: Treading Lightly | The Delicate Art of Internal Communications. Victoria, British Columbia: The Indigenous Technology Talent Development Strategy. Reform Copyright. Tuesday, November 1, 2016. Paul, Minnesota: QuickBooks Made Easy.

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Netsquared Benin San Francisco United Kingdom 36

Care2

JUNE 26, 2009

60) Search « Strategies For Optimizing Your Nonprofits Website | Main | YouTube Launches Video Volunteers » Wednesday Jun 24 2009 How Unused Gift Cards Can Support Nonprofits Wednesday, June 24, 2009 at 12:14AM | by Allyson Kapin Do you have a pile of gift cards stuffed in an old draw? All rights reserved.

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Social Media Gift Advocacy Support 37

Care2

JUNE 5, 2009

For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. Clearly, smart nonprofit organizations are today redoubling their efforts to grow, engage and nurture their online lists, and developing their online fundraising strategy now. All rights reserved.

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Social Media Online Advocacy Media 47

Care2

NOVEMBER 9, 2007

Now, you need a surefire strategy to get you those key last minute donations. " Found your blog via Google Image search on "Snowflakes" Thanks. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com please delete this comment after responding). All rights reserved.

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Social Media Advocacy Guide Fundraising 37

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. If you are able to offer a challenge or matching gift opportunity, a two-for-one strategy works great in terms of motivating your prospects to become donors. • Ask early! • Make it a match.

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Social Media Advocacy Donor Online 34

Care2

APRIL 22, 2009

I was starting to hear more and more about the service (from bloggers and early adopters like Beth Kanter and others), and simultaneously was launching a new website for Wellstone Action that we wanted to be more interactive, and which included a blog. DZ: How does it fit into your overall communications strategy?

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Social Media Twitter Action Advocacy 68

Care2

JUNE 4, 2009

Robyn will provide an overview of online marketing strategy that successfully integrates social media into advocacy and fundraising campaigns, and Misty will share tactics and lessons learned from the nonprofit perspective. Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

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Social Media Advocacy Media Social 28

Care2

FEBRUARY 20, 2008

No doubt, this will be announced on their blog. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. While the nomination is currently closed for this year , make sure to look out for when theyre re-opened.

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Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 20, 2008

No doubt, this will be announced on their blog. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. While the nomination is currently closed for this year , make sure to look out for when theyre re-opened.

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Social Media Advocacy Case Study Online 28

Care2

NOVEMBER 15, 2007

I was just reading your myspace piece - excellent - because Im writing an article about strategy considerations when choosing a social networking site. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com How is this valuable?

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Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

I was just reading your myspace piece - excellent - because Im writing an article about strategy considerations when choosing a social networking site. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com How is this valuable?

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Demographics Social Network Social Media Network 28

Wild Apricot

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

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Knowledge Effective PDF Evaluation 60

Care2

APRIL 14, 2009

” Before creating a reactive strategy, you must have a proactive strategy so that nothing comes as a surprise. ” Before creating a reactive strategy, you must have a proactive strategy so that nothing comes as a surprise. Keep your ear to the ground at all times. Listen, listen, listen.

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Social Media Communication Tips Advocacy 35

Care2

DECEMBER 28, 2008

You should have a clear message and a really thought-out strategy for fundraising. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. All rights reserved.

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Social Media Advocacy Fundraising Online 28

Care2

OCTOBER 17, 2007

Help us (and the progressive community) better understand the current trends and strategies employed in online monthly giving programs by taking this short survey. Copyright © 2008, Care2.com That’s why our friends over at M+R have decided to take an in-depth look at nonprofit online monthly giving (a.k.a.

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Survey Social Media Online Advocacy 28

Care2

OCTOBER 24, 2008

Some of the notables include: Tim Ferriss , author of Four Hour Work Week Guy Kawasaki , co-founder of Alltop.com and Apple marketing legend Tony Hseih , CEO of Zappos Darren Rowse , author at ProBlogger Chris Brogan , VP of Strategy at CrossTech Media Steve Hall , publisher and author of AdRants.the list really goes on and on.

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Social Media Video Conference Internet 28

Care2

MAY 22, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. Leave comments on blogs. Blog Searches: Technorati. What is Earned Media? All rights reserved.

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Track Social Media Media Advocacy 41

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Whitehouse.gov 2.0:

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Social Media Interaction Advocacy Online 44

Care2

NOVEMBER 25, 2007

Cone , a Boston based brand strategy and communications agency, conducted a survey in 2006 to find out what influences people’s decision to support a cause. The effectiveness of celebrities is of course dependent on a nonprofits communications and marketing strategy. You have a very, very interesting blog.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

MARCH 27, 2009

I was really impressed by the National Wildlife Federation, which has developed a sustainable "citizen monitoring program" across a number of online platforms: main site , flickr , YouTube , blogs , and Twitter and Im sure Im missing one. March 30, 2009 | rabia Copyright © 2008, Care2.com Cheers, Ali! com , Inc.

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Social Media Advice Advocacy Media 31

Care2

JUNE 30, 2009

But, does your nonprofit have a solid strategy to engage these new recruits and potential donors? Step 1 should always be "listen" - it will help you understand who you are already engaging with, and who else you can engage with, so that you can better inform your presence management strategy. All rights reserved.

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Social Media Advocacy Online Tips 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2013

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. It is important to respect copyright laws. Here’s a round up of resources and advice. It isn’t a good idea to just grab an image from Internet, tweak it, and call it your own.

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Images Content Free Wikipedia 139

Care2

JUNE 11, 2008

2) Fail, fail, then fail again Online campaigning is the art of failing. Read blogs, get into social networks, register at Digg and then go sit in a corner and listen. 3) Be you, not me Things not to do: don’t put a press release on your facebook page or worse: your company blog. Whatever you do: do NOT listen to the man.

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Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 17, 2009

In short, nonprofits need to develop an integrated strategy using email marketing, outreach and social media to brand their organizations and raise money. Full disclosure: Care2 operates the Frogloop blog, and hired me to be its editor.

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Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 7, 2009

Strategies include cutting down on content clutter, developing an intuitive navigation structure that makes information easy to find and engaging your audiences through surveys, polls and commenting features. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com What are your top nonprofit resolutions for 2009?

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Social Media Difference Advocacy Case Study 28

Care2

OCTOBER 18, 2007

The campaign employed widgets and leveraged Care2, and CI’s page on MySpace, as well as blogs, to spread the word about their campaign. Copyright © 2008, Care2.com The campaign enabled CI to boost their email list by 50,000, in only two weeks. To create a new comment, use the form below. All rights reserved.

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Convio Award Social Media Advocacy 28

Care2

AUGUST 8, 2007

Because many corporations have significantly more resources to dedicate to their marketing programs, they are often a few steps ahead of us in terms of new strategies and innovations – both successful and unsuccessful. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

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New York Social Media Conference Advocacy 28

Care2

FEBRUARY 7, 2009

tools as part of an organization’s communications strategy. tools as part of an organization’s communications strategy. tools as part of an organization’s communications strategy. connection is part of my research topic, I had to search for that blog entry so Im going to try a repost!

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Social Media Web Advocacy Media 31

Care2

APRIL 26, 2007

Strategies mentioned today included ring tones with an ear-friendly message (and/or downloadable in exchange for an email address), interactive incentive programs, photo messaging and direct action campaigns. Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com Happy texting! All rights reserved.

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Social Media Mobile Advocacy Online 31

Care2

FEBRUARY 17, 2009

In short, nonprofits need to develop an integrated strategy using email marketing, outreach and social media to brand their organizations and raise money. Full disclosure: Care2 operates the Frogloop blog, and hired me to be its editor.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

NOVEMBER 15, 2007

Care2 OneWorld.net Interaction Here are the articles that were featured during todays presentation: Procastinators Guide to Year-End Fundraising by Mark Rovner, Sea Change Strategies, and Care2. Copyright © 2008, Care2.com MySpace.com: A Place for Donors? Is It Worth It? To create a new comment, use the form below.

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Interaction Social Media Advocacy Fundraising 28

Care2

MAY 4, 2009

The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach Designed by Mark Rovner | Sea Change Strategies Communications Track - Imperial Ballroom A With all the shiny technology tools out there, it’s easy to be blinded to the fact that technology is about bonds, not wires.

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Social Media Conference Advocacy Online 28

Care2

JANUARY 15, 2009

Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command. While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com All rights reserved.

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Social Media Campaign Advocacy Online 28