Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
That idea might seem a little miraculous. The idea is to differentiate yourself by putting the customer at the center of planning and building what they need. The authors use Cirque du Soleil to illustrate this idea. Clowns, acrobats, and trapeze artists entertain. Each group has a different approach.
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