Articles Benchmark Data Mail 
Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.
Nonprofit Tech for Good
OCTOBER 27, 2019
Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Example 2: You are a media outlet in South Africa.
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NTEN
JULY 13, 2011
The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.
NetWits
JUNE 13, 2011
Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. In MultiChannel Donors: Real? Where to go from here.
Neon CRM
JANUARY 25, 2024
In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Share Direct Links Social media, direct mail, and campaign emails aren’t the places to share many links. We’ll cover more about what the best membership newsletters include. Let’s get started!
Connection Cafe
OCTOBER 12, 2017
The clear majority of giving is made through one of three methods: direct mail, online and special events. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S. Target Analytics studies donors and fundraising data.
Care2
AUGUST 28, 2013
If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.
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