Media Cause
NOVEMBER 29, 2023
Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages. However, getting the script code added is more complex than just adding the container code. push({‘gtm.start’: new Date().getTime(),event:’gtm.js’});var
Media Cause
FEBRUARY 12, 2024
Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Remember to track these links to know where this organic traffic is coming from.
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sgEngage
JUNE 4, 2023
So much of a fundraiser’s day is tracking, reporting, researching, and analyzing. Pro tip: Keep track of how many hours per month you spend on manual communications, such as new donor welcome emails and receipts. Elements of those tasks are perfectly suited to automation. Automation can be an easy fix, especially for smaller gifts.
Care2
APRIL 18, 2011
The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. That said - they are still useful as part of your metrics and tracking. Postrank Analytics. Greasemonkey Script. Daniel Brigida who heads up their social media likes to use Greasemonkey script.
sgEngage
FEBRUARY 17, 2023
Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests. Thank you’s. Peer to peer. Responses to website behavior.
Greater Giving
FEBRUARY 25, 2021
The script should provide insight into the nonprofit by following to the common writer’s mantra of “show don’t tell.” While all these types of video messages are different in their purpose, they share similarities in their production, dissemination, and the ways you track their success. Getting your message out to donors.
sgEngage
FEBRUARY 18, 2023
Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests. Thank you’s. Peer to peer. Responses to website behavior.
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