Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JULY 21, 2022

Visual storytelling is important on LinkedIn, so make sure you’re posting high quality, informative images. Use LinkedIn Analytics. Like many other social media platforms, LinkedIn has a comprehensive analytics tool to help you measure how engaging your content is for your audience and see how your company page is performing.

Linkedin 52

Linkedin Social Media Practice Media 52

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Chapter 111

NonProfit Hub

MARCH 3, 2016

He is the founder and CEO of Metric Insights. He founded the company in 2010 to transform the way business intelligence is performed so organizations of any size can quickly and easily deploy powerful analytics. For businesses and nonprofits, big data is generally composed of measuring, monitoring and tracking performance.

Accessibility 28

Accessibility Data Metrics Nonprofit 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. Here's the slide.

ROI 50

ROI Social Media Media Aggregator 50

NTEN

JULY 16, 2010

We'll talk through what metrics are possible to gather from commonly used types of software and discuss a framework to help you analyze what's likely to be useful to you. We'll talk through what metrics are possible to gather from commonly used types of software and discuss a framework to help you analyze what's likely to be useful to you.

Data 61

Data United States Metrics NTEN 61

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

CauseVox

JUNE 5, 2023

While incorporating insights provided in our webinar with Maria Bryan, we’ll demystify the content planning process, discuss trauma-informed storytelling, unpack resources , and help you create content that converts. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

Social Media 62

Social Media Storytelling Media Effective 62

Bloomerang

MARCH 4, 2024

However, when approached with creativity and strategic thinking, it can serve as a powerful instrument for storytelling, showcasing impact, and inspiring donors and supporters to take action. The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial.

Report 93

Report Tools Storytelling Fundraising 93

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. What are your goals?

Social Media 52

Social Media Media Hints Social 52

Saleforce Nonprofit

MARCH 3, 2022

Measure First-Party Data to Improve Supporter Relationships. Analytics are still critical tools for organizations to measure how their marketing efforts are driving results and understand how to improve supporter relationships with each digital touchpoint. Marketers, in turn, need to shift measurement strategies to accommodate.

Action 106

Action Change Metrics Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will explore in more depth the analytics tools. Mapping Social Media To Metrics and Measuring The Return of Technology are two sessions that I'm designing for NTEN NTC 2009.

Goal 50

Goal ROI Wiki Metrics 50

CauseVox

JUNE 1, 2021

1) Visual Storytelling. Visual storytelling does exactly that. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal. Try fitting it into the Pixar Storytelling Framework. 5) Fundraising Metrics. Consider this. Updates and news.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Incorporating storytelling. Email marketing software to help create campaigns and analyze email engagement metrics.

Guide 128

Guide Fundraising Social Media Channel 128

sgEngage

AUGUST 29, 2023

Technology Savvy Proficiency with accounting software, financial analytics tools, and enterprise resource planning (ERP) systems is increasingly important for streamlining financial processes, data analysis, and reporting. Interview Question: Tell us about the top three KPIs you used in your last role to measure success.

Challenge 72

Challenge Organization Interview Roles 72

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 78

Ideas Online Fundraising Tips 78

CauseVox

MAY 11, 2021

employed powerful visuals to grab your attention and storytelling designed to keep you reading. This means looking at your back-end analytics for trends and insight into what resonates with your audience. To determine what to measure, we need a combination of “vanity metrics” and goal-specific metrics.

Social Media 98

Social Media Community Build Media 98

Tech Soup

SEPTEMBER 24, 2014

It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. Rosser suggested reviewing your YouTube analytics to understand the length that appeals to your audience. Mix Up Your Storytelling Methods. All that storytelling effort has paid off.

Story 64

Story Digital Tips YouTube 64

Connection Cafe

JANUARY 13, 2021

Engagement can be measured through a number of metrics, including: Traffic volume over a given period, or how many users land on your pages. These are a few of the most common or universal metrics for measuring engagement, but also consider specific ways to measure engagement with your site’s unique features or offerings.

Design 28

Design Challenge Web Files 28

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Storytelling. In Storytelling as Best Practice , Andy Goodman states that "storytelling is the single most powerful communication tool an organization can possess.". Keep reading.

Communication 93

Communication Effective Impact Benchmark 93

EveryAction

AUGUST 17, 2016

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. Most CRM software will allow you to run standard reports that measure typical email metrics: opens, clicks, etc.

Software 100

Software Donor Management Template 100

Tech Soup

APRIL 1, 2016

It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. You can also review your YouTube analytics to understand the length that appeals to your audience. Mix Up Your Storytelling Methods. Pay Attention to Watch Time.

Story 36

Story YouTube Digital Tips 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters , is a must read.). First-Person Storytelling. Here’s how we’re doing it: 1.

Conversation 106

Conversation Chapter Channel Module 106

Forum One

DECEMBER 13, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 67

Celebrate Award Colorado Museum 67

Nonprofits Source

MARCH 21, 2018

Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. In this template you’ll learn how to: Establish your most important metrics. Measure and track results. Reporting and measurement plans. DOWNLOAD TEMPLATE.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Come measure success. Once upon a non-profit theory, measurement was weak and weary, Over many a quaint and curious meetings with little to account for, While I nodded, nearly napping, an idea for a strategy came a tapping, What if measurement could include social interactions and what they stand for? Oh my god, take a look.

ROI 76

ROI Social Media Slides Media 76

Forum One

DECEMBER 13, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 46

Celebrate Award Colorado Museum 46

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter. Checklists.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33