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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic. Website analytics: help us track donation page interactions and web traffic. You can gather some data (especially demographic data) from other analytics.

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3 Proven Ways to Find and Convert New Donors

sgEngage

Develop an acquisition strategy for your top one or two social media channels. Every social media site uses algorithms to determine what content is displayed on a user’s feed. For most nonprofits, social media can be a treasure trove of potential supporters. How to Level It Up Don’t just post twice a week and hope for the best.

Donor 87
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Creating a digital plan does that by aligning strategies to support your marketing goals. Chapter 2: Marketing Strategy. These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. What’s a digital marketing strategy you want to focus on?

Digital 111
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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

Google Analytics, marketing automation platforms, donor management tools, and many of the other tools/products that are used daily by nonprofits have the ability to collect the data needed for personalization. Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?”

Personal 321
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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Analytics tools. everything before lays the foundation, everything during and after helps you improve and change your strategy. How do you use a RSS feed like a rockstar?

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. The type of content I share that supports these objectives includes: the best links on strategy and tactics for Facebook, discussion questions, and responding to people's questions. What is the way out of this problem?

Metrics 97
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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. 80% of your posts should add value to your followers’ social media feeds. Do a survey, do a poll, do a Facebook Live, call people on the phone, do a focus group.