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Member Retention Strategies For Professional Associations

Association Analytics

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Approach retention scientifically: Identify your association’s measures of success, develop and test the strategy, document its effect, and learn from the experience.

Retention 169
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. How can you set up better collaboration and document sharing? Customer segmentation is another helpful approach to consider.

professionals

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. To prepare for the planning stage, get to know your donors by: Using data analytics tools. Our experts will do it for you.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . For instance, you might group supporters based on their age, creating a different outreach campaign for millennials than for your other demographics. . ?. in addition to their fundraising letters. including: . ? .

Mail 94
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The 5 Ways Your Nonprofit’s Website Generates Traffic

TechImpact

Does the phrase “Can you Xerox that document for me?” For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. Problem is, there is little to no analytics attached to the direct traffic.

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Lead Retrieval For Virtual And Hybrid Events

AccelEvents

Accelevents hosting platform integrates with Hubspot, Constant Contact, Active Campaign, Google Analytics, Pipedrive, Facebook, Mail Chimp, stripe, Square, Zapier, Salesforce, and Quickbooks ease of access, no matter your needs. This includes the sessions that they attend, vendors they were interested in, and demographic information.

Virtual 98
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Facebook allows brands to find new users based on detailed demographic data, making it well-suited for lead generation and direct-to-donor prospecting.

Digital 52