article thumbnail

Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Click Image to see larger version. Orange line?

article thumbnail

Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? John is active in the direct marketing industry and is a frequent lecturer and blogger. Finding the balance in your organization.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Analytics Terms for Success

Connection Cafe

Author: Guest Blogger. Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. It is easy enough for the human eye to observe, "It looks like the test significantly outperformed the control." SIGNIFICANT.

article thumbnail

America's Giving Challenge: Bloggers Campaign Roundup

Beth's Blog: How Nonprofits Can Use Social Media

I launched a bloggers campaign as part of the Sharing Foundation's America Giving Challenge. Roger recently shared some thoughts about why he is participating in the bloggers campaign. Try these and test them. He mentioned that I could use Google Analytics to test the click through in my email signature.

America 50
article thumbnail

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

article thumbnail

Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Debra Askanase Blogger and trainer who share useful tips about Google + (and other platforms too!). Janet Fouts : Blogger and social media coach who is consistently blogging some excellent posts about how nonprofits can leverage google +. You are testing to see what works and what doesn’t. How much time are you investing?

Google 98
article thumbnail

Great reads from around the web on July 8th

Amy Sample Ward

." Traveling Geeks - "The Traveling Geeks are an informal group of technology influencers and bloggers rooted chiefly in the San Francisco Bay Area. I love posts like this because I always find at least one new tool to play with and test! We're traveling to London and Cambridge in July 2009 as part of Innovation UK.