Remove Analytics Remove Audience Remove Demographics Remove ROI
article thumbnail

Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Additionally, audiences are likely to open and engage with direct mail. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Direct mail reaches different audiences. On average, direct mail has an open rate of 57.5% Research and exploration.

Mail 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Organization Looking At Alternative Audiences

Care2

In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI).

article thumbnail

4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 119
article thumbnail

How to Market Your Event On A Budget

AccelEvents

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

Marketing 105
article thumbnail

How Event Marketing Can Optimize B2B Sales

AccelEvents

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Using tools like CRM software, CRM automation, marketing automation, lead capture automation, and analytics will be critical to the success of your optimized event. Track event ROI. Bottom of Funnel Event.

article thumbnail

What is a Hybrid Event?

AccelEvents

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98