Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114

Metrics Fund Build Social 114

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

Org 83

Org Raise Tools Help 83

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. By exporting data, users can maintain access to historical comparisons and enable future analysis.

Analytics 49

Analytics University Data API 49

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 229

Facebook Fundraising ROI Metrics 229

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

Analysis 96

Analysis Social Network Social Media Network 96

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 71

Time Metrics Analytics Adopt 71

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Once you know exactly what you want to achieve, glance over the tools and technology available to your organization. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The Facebook Insights tool lets you see trends Fan acquisition and subscription.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Making the most of metrics means helping your organization’s leadership understand and apply the data purposefully. What tools should we invest in? The idea of data analysis is to work smarter, not harder.

Data 69

Data Metrics Nonprofit Analysis 69

Care2

SEPTEMBER 21, 2010

One of the most anticipated sessions (for me and I'm sure I'm not alone) was this session with Beth Kanter, blogger and Zoetica Media and Lauren Varga, Radian6 and moderated by Roz Lemieux of Fission Strategy. I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool.

ROI 57

ROI Social Media Metrics Strategy 57

Amy Sample Ward

SEPTEMBER 20, 2010

Tools and Apps to Energize Your Base. You need two key ingredients – people and tools to connect and engage with them. From “texting&# to location based apps like FourSquare this panel will give you the nuts and bolts of the latest apps and tools organizations can use to effectively moblize and energize people online.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Notes and Resources.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Data Analysis. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg.

Summary 94

Summary Social Media Measure Media 94

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Do you know what social media posts they like or share? Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Care2

APRIL 18, 2011

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Great question. Postrank Analytics.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media. Elizabeth R.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.  

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Are there methods and tools in the nonprofit and philanthropic sector for using it effectively?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Arts and Social Media. At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. What did you learn?

Benchmark 96

Benchmark Social Media Measure Results 96

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. But are you using your online tools effectively enough to connect with donors? When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven.

Platform 52

Platform Donor Online Social Media 52

CauseVox

MAY 9, 2023

ChatGPT is as valuable a tool as they come, so let’s take a look at how you can leverage the power of AI to optimize your nonprofit email communication. Let’s take a look at how you can leverage this tool for your organization. As you can see, ChatGPT is a terrific tool for nonprofit email communication. What is ChatGPT?

Examples 84

Examples email Communication Language 84

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

NetWits

NOVEMBER 22, 2011

Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. Are you ready to put analysis into action? Efficiently Manage Administrative Activities by Mastering the Tools. Learn how your organization can use social media to extend your reach, increase online presences, and raise more funds.

Consultant 196

Consultant Free Strategy Slides 196

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work. Avoid Measurement As Therapy and Drive By Analysis. Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format. The best part: any path you choose will be a good one.

NTEN 105

NTEN Media eLearning Case Study 105

sgEngage

MAY 12, 2023

Virtual Auction Software To effectively manage your charity auction , you’ll need all your tools in one place. Mobile bidding tools. Online auction software automates the entire process, and mobile bidding tools can boost engagement by making it easy for bidders to join from anywhere. Let’s begin. Gamification. Gamification.

Virtual 72

Virtual Build Stream Software 72

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Check your metrics, focusing on overall numbers and growth.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist. or ow.ly.

Measure 101

Measure Social Media Media Benchmark 101

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. So, how do healthcare organizations overcome these data silos? Impactful multi-channel marketing.

Integration 83

Integration Data Nonprofit Platform 83

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media. Examples: Wildlife Direct and Brooklyn Museum.

Social Media 115

Social Media Media Social San Jose 115

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Data analytics is one tool in that mission. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Using weekly social media posts focused on your mission’s impact.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’m very excited for this learning experience because over the two years my work as Visiting Scholar at the David and Lucile Packard Foundation has focused on going deep on facilitating peer learning for grantees on measuring outcomes for their networks with social media while balancing and upholding the principles of being networked.

Measure 103

Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI. Great work.

Social Media 98

Social Media Media Tips Social 98