Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 236

Facebook Fundraising ROI Virginia 236

Care2

SEPTEMBER 21, 2010

One of the most anticipated sessions (for me and I'm sure I'm not alone) was this session with Beth Kanter, blogger and Zoetica Media and Lauren Varga, Radian6 and moderated by Roz Lemieux of Fission Strategy. Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered.

ROI 57

ROI Social Media Metrics Strategy 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Conducting a marketing opportunity analysis. Develop concrete strategies.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? Actionable Measurement. When I coach nonprofits on tactics and talk about measurement, their facial expressions change happy to annoyed. Collecting data is often viewed as an onerous task.

Social Media 99

Social Media Strategy Media Social 99

DNL OmniMedia

APRIL 1, 2024

Instead of manually consolidating data from across sources, you can instead have it all stored and standardized in one place to streamline analysis and interpretation. Better donor engagement and fundraising: Data warehouses enable nonprofits to segment their donor base and tailor their communication and fundraising strategies accordingly.

Data 52

Data Guide Proposal Nonprofit 52

NTEN

OCTOBER 6, 2011

People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. In case you’re still on the fence, or you’re not really clear about what Content Strategy is and what’s involved, here are answers to the top 10 most important Content Strategy questions.

Content 83

Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics Digital 64

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. He lays out what to measure for each of these areas. He has analysis and some thoughts on how to use social network analysis to evaluate your social media program - I haven't seen any other writing on this.

ROI 50

ROI Social Media Media Aggregator 50

3rd Sector Labs

AUGUST 15, 2014

Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Everyone wants to see their ROI. Not long ago, we held a webinar and follow up Q&A with Chris Goodman, SVP of Strategy & Marketing for 2Dialog, a leading provider of multichannel marketing technology.

Digital 138

Digital Data Marketing Org 138

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

Google 97

Google Search email Time 97

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Operating without a clear marketing strategy. Operating without a clear marketing strategy. A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Each principle is also illustrated with some practical and tactical advice that ladders up to strategy. The principles cover strategy, learning, capacity, and organizational culture. My opening framework breaks down the strategy into strategy blocks. These ideas are illustrated in the slides below.

Social Media 115

Social Media Media Social San Jose 115

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs.

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. Tim Davies from the UK volunteered to be the guinea pig and test the thinking process (a logic model of sorts) for his newly launched web project that incorporates social media strategies. | View | Upload your own.

Guinea 50

Guinea Measure Social Media Wikispaces 50

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 67

Virtual Build Stream Software 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. For example, Ana-Marie Jones from Card Can Help shared how her small agency has implemented an effective social media strategy. I was able to capture some of her story with a FLIP camera.

Social Media 96

Social Media Reflection Leadership Media 96

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Connection Cafe

MARCH 15, 2021

Increased Fundraising ROI. The Nonprofit Leadership Alliance guide to nonprofit courses provides guidance for choosing courses that are best suited for nonprofit staff learning, including open source vs. paid learning opportunities, subject matter analysis, and some example courses. Increased Fundraising ROI.

Training 44

Training Train Virtual Course 44

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

ROI 53

ROI Social Network Social Media Advocacy 53

Volunteer Hub

AUGUST 1, 2021

while providing them with the essentials they need,” said Andrea Scallon, Director of Measurement, Evaluation, and Learning, Miriam’s Kitchen. The manual process that we used to measure our program before investing in VolunteerHub was time-consuming and prone to error. The ROI of VolunteerHub. of Orange County.

St. Louis 98

St. Louis San Diego Atlanta Minneapolis 98

DNL OmniMedia

NOVEMBER 14, 2023

Analysis: Review the data that will be migrated, refine plans, and document next steps. Design: Create a comprehensive battle plan for the migration, including how pre- and post-migration quality will be measured. Initiation: Sync with key stakeholders and finalize all plans. Or, knowledge will get siloed into one or two individuals.

Consultant 52

Consultant Nonprofit Integration Review 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

Social Media 50

Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Build in daily or at least weekly time for reflection on your social media strategy and use to make improvements.

Awareness 100

Awareness Tips Social Media RSS 100

DNL OmniMedia

FEBRUARY 11, 2021

Real-time analysis of every data point associated with your major gift program can be a hassle. The Blackbaud team noticed a gap in the data management strategies of nonprofit major gift officers, namely: Only 37% of major gift officers actually used their nonprofit’s CRM for prospect cultivation.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Social Media ROI: Compare With Paper.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

We'll talk through the tools and strategies you can use to get the answers to these questions. Chris's key point is: A few good metrics in the context of social media goals and strategy are valuable to determine the ROI and continuous improvement of your social media plan. ROI and Continuous Improvement both Lead To Actions.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Why the number 52? Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Networking Strategy How To Think Like A Nonprofit Social Media Genius Beth Kanter breaks it down: Understand organizational change theory. Creating Your Organization’s Social Media Strategy Beth Kanter walks through the process of developing a non-profit social media strategy, with many practical examples.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50