Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? Finding your audience part 1: file analysis. Goals + strategies. MASS EMAIL. DISPLAY ADS.

America 105

America Digital Audience Channel 105

Qgiv

OCTOBER 21, 2021

The research firm’s analysis across thousands of nonprofit organizations revealed that an average upgrade capacity of $52 was possible for annual donors and a potential lift of $1,197 existed for major donors, simply due to under-asking. Through the power of data, your nonprofit can increase retention of donors and diversify the donor pool.

Data 69

Data Metrics Nonprofit Analysis 69

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Partner with a nonprofit consultant with expertise in data analysis. Are certain pages seeing a high bounce rate? Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

NetWits

JUNE 13, 2011

Mark Phillips, the founder and CEO of Bluefrog shared an in-depth analysis of the report on his blog Queer Ideas : “For me, this report offers a challenge. If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want?

Channel 118

Channel News Mail Blogger 118

3rd Sector Labs

MAY 14, 2014

It is so easy for us to develop one message for a campaign, mailing or communication, and to send that message to everybody in our contact database – every address, every email gets our “Dear Sally, we’d like to tell you about our newest opportunity to support our mission” appeal.

Analytics 170

Analytics Data Fundraising Database 170

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

3rd Sector Labs

MAY 29, 2014

Sending out mail or email to bad addresses? Response rates falling? Join our upcoming webinar: Donor Retention by the Numbers: Demystifying the Leaky Bucket. CRM Data Management data cleaning data management data mining donor database fundraising data analysis' And how about Q3? Let’s help the 79%ers.

Data 148

Data Technology Fundraising Database 148

Connection Cafe

OCTOBER 27, 2020

With some analysis – and a little bit of love – you can identify and engage your most valuable supporters. The giving patterns of these supporters most likely will be different as well and it is probable that the retention rate of these groups will be lower than your consistent annual fund donors. Untapped Potential.

Database 33

Database Ideas Analysis Gift 33

Connection Cafe

JUNE 30, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. But this belief has been reinforced by the unfortunate existence of powerful, territory-protecting direct mail and online silos where never the twain shall meet. Sometimes online, sometimes through the mail, and often both.

Integration 27

Integration Marketing Mail Channel 27

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Get Fully Funded

JULY 6, 2022

Since your supporters have different communication preferences—some use social media, others only respond to direct mail—it’s crucial to meet them where they are. As you move forward with your chosen fundraiser and the tips above, ongoing data collection and analysis are crucial for success.

Ideas 52

Ideas Organization Fundraising Classes 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Donor retention is the key to unlocking a successful fundraising strategy. A fundraising app that also prioritizes retention will go a long way in making it happen.

Org 83

Org Raise Tools Help 83

Care2

APRIL 5, 2011

Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net. Simply supplementing an email with a text or a mail piece (or both!) can dramatically improve response rates. If so, this webinar is for you. Multichannel donors are gold.

South Africa 59

South Africa Colorado Congo Case Study 59

Connection Cafe

NOVEMBER 2, 2020

Recent data shows that total commitments and donor retention are both down in 2020. Conduct an impact analysis and use it! Blackbaud’s Steph McCluskey broke down all the hype around a lumni participation rates and encouraged us to shift our focus to maximizing our donors instead. So how do we combat this?

Virtual 28

Virtual Blackbaud Award Wisconsin 28

Allegiance Group

MAY 1, 2024

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. The infrequency of match offerings is an exciting way to entice new donors; plus, it often yields the highest response rate of any type of giving! Indeed, one of the most popular strategies is to offer a match to nondonors.

Campaign 52

Campaign Guide Fundraising Storytelling 52

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. It also involves careful analysis and upkeep of your donors’ data. Donor prospect research involves a more in-depth analysis of individuals who have been identified as potential donors.

Management 52

Management Donor Guide Retention 52

Connection Cafe

FEBRUARY 23, 2017

Next, narrow your analysis down to your donation form to see how many people are visiting that specific page from a mobile device. You should also remind people to join your mailing list. Let donors know that by joining your mailing list they’ll receive information on how their gift was used and the impact it’s having.

Technique 55

Technique Donor Online Results 55

Connection Cafe

JUNE 24, 2013

Next, narrow your analysis down to your donation form to see how many people are visiting that specific page from a mobile device. You should also remind people to join your mailing list. Let donors know that by joining your mailing list they’ll receive information on how their gift was used and the impact it’s having.

Technique 56

Technique Donor Online Results 56

Bloomerang

OCTOBER 30, 2021

For example, you may decide to use your peer-to-peer fundraising campaign as a way to engage your current support base and increase your retention rate. It will also encourage people to get more involved in the future, increasing your organization’s retention rate for these types of campaigns. Supporter retention rate.

Guide 104

Guide Fundraising Campaign Raise 104

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 87

Blackbaud Analytics Retention Channel 87

Bloomerang

OCTOBER 31, 2023

Integrated email marketing tools within a best-in-class DMS purpose-built for mission-based organizations can help you create and send personalized emails, letters, mailings, acknowledgments, and surveys—all designed to help you cultivate deeper connections with your supporters and build better fundraising outcomes.

Classes 105

Classes System Management Donor 105

Bloomerang

JANUARY 29, 2024

Integrated email marketing tools within a best-in-class giving platform purpose built for mission-based organizations can help you create and send personalized emails, letters, mailings, acknowledgments, and surveys—making it easy to cultivate deeper connections with your supporters and build better fundraising outcomes.

Platform 74

Platform Giving Guide Classes 74

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 50

Retention Gift Rate Conversation 50

Connection Cafe

FEBRUARY 7, 2016

We test every single mailing,” says Terri Burton, Associate Vice-President of Membership and Fundraising Events. Based on their historical trends, they set specific goals around three key areas: acquisition, retention, and conversion of mid-level givers to major donors. Shaping the message for the mailing is equally scientific.

Museum 20

Museum National Report Giving 20

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. They do the mailing. Maybe you send one email, and you don’t do any direct mail. Maybe you do like, you know, five emails and like four direct mail pieces. And they had 70% retention. They write our appeals.

Video 81

Video Fundraising Guide Test 81

Eric Jacobsen Blog

AUGUST 25, 2012

That means that company with three hundred employees, an average employee salary of $35,000, and a voluntary turnover rate of 15 a year is losing $1,575,000 per year in turnover costs alone. Leverage exit and turnover data (often from exit interviews) to increase employee retention. I'm not saying we shouldn't use e-mail and texting.

Interview 45

Interview Authoring Survey Mail 45

Bloomerang

FEBRUARY 1, 2022

You were looking at some sort of return on investment selection tool or something before you put an appeal to those donors in the mail. Because it’s really important to evaluate and do a little self-analysis and say, “Are we still sending these offers?” This could have been an intentional thing. Jackie: Exactly.

Donor 64

Donor Disaster Gift Puerto Rico 64

Neon CRM

SEPTEMBER 26, 2023

Some platforms also include text messaging and direct mail capabilities as well. CRMs provide nonprofits with valuable insights into donor behavior that can be used to optimize fundraising strategies and improve donation rates. Membership Management: Managing members is a whole different ball game from managing donors.

Guide 52

Guide Database Nonprofit Blackbaud 52

NonProfit Hub

AUGUST 25, 2015

Email open rates. Direct mail response rate. However, you should avoid paralysis by analysis. Volunteer activity. Event attendance. Email clicks. Website visits. Board memberships. Follower on social media. As opposed to donor data collection, the more you track about their behavior the better (in general).

Database 28

Database Data Donor eBook 28

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

Connection Cafe

DECEMBER 5, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Data—the capture, analysis, and use—can be overwhelming. Data to understand and adjust the donor experience to improve loyalty and retention. Donor retention rates across lifecycles.

Analytics 33

Analytics Data Analysis Metrics 33