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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly.

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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

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Steps to Break Down Your Data Silos

Forum One

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. Here are a few sample questions you might consider adding to your list: How fast are we growing? What are our largest sources of growth?

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Guest Post on Care2 Frogloop: Designing Campaigns for Impact

Amy Sample Ward

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn’t have to be that way!

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Top Take-Aways from the Nonprofit Technology Conference

Care2

It’s also important to ensure sample sizes will give statistically significant results. Rule #3: The smaller the metric you are measuring, the bigger sample you are going to need. Rule #4: If your response rates are VERY different, then you can get away with a smaller sample size! 1% response rate = 100 responses.

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How Should Funders Evaluate Charities?

Care2

This is a topic that Amy Sample Ward and I also discuss in our book Social Change Anytime Everywhere in the chapter on Disrupting the Nonprofit Sector. If they are an advocacy organization, are they moving the needle around the issue they are advocating? Marketing Research Metrics Nonprofit Trends nptech'

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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

Explore Bloomerang’s sample job descriptions for positions like major gift officer and development director. Bloomerang’s donor database also includes an interactive dashboard to monitor metrics like donor retention, incoming donations, and campaign progress. Hold interviews.