Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs. Strengthened brand reputation.

Software 52

Software Business Guide Companies 52

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? Empower prospects to see your mission in action and understand exactly how your organization operates and creates the most significant impact possible. Check out this buyer’s guide.

Gift 98

Gift Raise Guide Relationship 98

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). You’ll also need to measure your outputs.

Raise 59

Raise Campaign Money Online 59

Candid

AUGUST 18, 2021

This quick guide will review the essentials. Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. .

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Course Fundraising Analysis Mail 130

DNL OmniMedia

FEBRUARY 11, 2021

You can discover that early in the process and redirect your team toward more impactful actions. For example, you can see whether your team members’ actions measure up against those of officers at other organizations pursuing similar goals (or even other officers within your team).

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? So how do you stand out from the crowd?

Social Media 52

Social Media Metrics North Carolina Media 52

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. I really appreciate that Fenton has included a similar recommendation.

Metrics 227

Metrics Social Media Media Social 227

Association Analytics

FEBRUARY 14, 2022

Strategic alignment – implementing standardized KPI dashboards across your organization helps ensure all of your departments are measuring progress and that their goals ladder up to your organization’s strategic goals. Describe what you plan to improve and outline how you plan to measure it. Take action!

Analytics 169

Analytics Language Associations Case Study 169

Top Nonprofits

JULY 21, 2021

As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. That doesn’t mean that a high ROI is a bad thing, or that these fundraising practices should be retired. Guide Your Staff. Guide Your Staff.

Practice 59

Practice Leadership Nonprofit Culture 59

NonProfit Hub

DECEMBER 17, 2020

Understandably, the pandemic crisis is taking a toll on small businesses and hitting ROI hard. Here is a guide to a set of ways a small business can overcome the COVID-19 Crisis. Greater ROI Generation: The number of likes would not measure a business’s performance. The testing phase is a long process.

Business 60

Business Influence ROI Italy 60

Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. Using this as a guide when assessing your revenue projections will help prioritize your investments.

Analysis 52

Analysis Project Donor Retention 52

Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Additionally, make sure to include other graphic elements, such as color and icons, that will help guide each viewer’s eye across the page to the main focus and make your appeal stand out visually. Track trends.

Mail 52

Mail Fundraising Nonprofit Channel 52

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement. Diversity Metrics.

Statistics 52

Statistics Stats Program Management 52

Whole Whale

SEPTEMBER 22, 2020

It is important that the people you are adding to your list aren’t being tricked into signing up, and are instead primed to take the next action that will deepen your relationship and their commitment to your organization. These call-to-action boxes break up written content with a clear and relevant email request. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

Socialbrite

OCTOBER 31, 2021

As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Should we be using an industrial measurement model in a digitally networked age?

Social Media 101

Social Media Change Media Social 101

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Tech Soup

MAY 16, 2017

In the larger IT world, the tool for doing this is an ROI analysis or return on investment case. How to Make an ROI Case. An ROI analysis is a decision-making document for any IT purchase. Here's an example of an ROI spreadsheet for a large IT investment. The Narrative Part of an ROI Analysis. spanhidden.

Technology 60

Technology Adobe ROI Analysis 60

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 68

Virtual Build Stream Software 68

NonProfit Hub

MARCH 2, 2021

Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits and has a new book coming out this fall on nonprofit social media strategies. Cause Camp combines some of the most innovative thinking in the sector with tactical action steps you can take back to your organization and hit the ground running!”.

Causes 92

Causes Consultant Empowerment Storytelling 92

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

DNL OmniMedia

MAY 25, 2022

In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. If you read through this guide and feel like you could use some assistance making the most of your nonprofit’s data, reach out to our team at DNL OmniMedia.

Analytics 52

Analytics Org Adwords Metrics 52

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. This is a very important data point in your overall valuation assessment to determine if you are getting a profitable ROI. Aside from membership, do you know the most valuable products your association offers?

Product 282

Product Associations Measure Analysis 282

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You can also see how that translates into cost per action or email viewed (opened).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You can also see how that translates into cost per action or email viewed (opened).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You can also see how that translates into cost per action or email viewed (opened).

ROI 53

ROI Social Network Social Media Advocacy 53

CauseVox

JUNE 9, 2021

Here’s how you can use peer to peer fundraising on CauseVox : Learn More: Download the Ultimate Guide to Peer to Peer Fundraising (free). The emails should include an emotional story , appropriate imagery, and a call to action that expresses urgency. What will not have a good ROI? Donation Matching Drive. Games Tournament.

Ideas 98

Ideas Online Fundraising Charity 98

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. A KPI measures how effective your marketing efforts have been. N onprofits that set goals are more likely to accomplish them. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

A Communications Evaluation Guide by Asibey Consulting I've been exploring different ROI and communications evaluation approaches and how they might be adapted for social media strategies. To help, the Communications Network recently published a guide to help foundations and nonprofits develop plans to evaluate their communications.

Social Media 50

Social Media Media Social Evaluation 50

Bloomerang

JUNE 20, 2023

In this guide, we’ll cover the ins and outs of online fundraising, explaining how you can leverage various platforms and fundraising ideas to engage your supporters virtually. Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure.

Ideas 95

Ideas Guide Online Fundraising 95

Qgiv

JUNE 23, 2021

Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. Conversion Rate: This is a measure of how many people clicked through to your website then registered or donated to your event. This means that people are taking the action you want.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". I have a hypertext brain.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

NOVEMBER 7, 2014

The Content Marketing Institute defines content marketing as “ a strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive action. ”. Why is Content Marketing Important? Pretty promising numbers! It’s Your Turn. What’s your take?

Content 45

Content Storytelling Marketing Chart 45

Amy Sample Ward

MAY 14, 2009

Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

NTEN

OCTOBER 6, 2011

You need to identify your website’s primary message, secondary messages, and the calls to action (what you want your audience to do). Content Creation Templates identify the messaging, calls to action, assets, and meta-data for each page of your website. How can I justify ROI for Content Strategy to my senior management?

Content 83

Content Strategy Question Calendar 83

Connection Cafe

DECEMBER 22, 2017

Data Appends: A Guide for Your Nonprofit: How to get the most out of your database with goal-driven strategies. 4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI: Measure and report your successes and use the data to plan for the future. The Millennial Mind, Heart, and Wallet. .”

Lesson 34

Lesson Learning Fundraising Analytics 34