Amy Sample Ward

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. This session focuses on how to successfully get started with mobile technology, with Tonia Zampieri from Smart Online presenting. more likely than any other generation to post a video of themselves online. You must segment your channels of asking.

Mobile 137

Mobile St. Louis Donor Blackberry 137

Nonprofit Tech for Good

OCTOBER 24, 2013

Going mobile will not be free and for many small nonprofits a costly upgrade, but to successfully communicate your mission and programs and fundraise online in coming years, it is a necessary investment. In 2012 online donations via email dropped 21% due to donate pages not being mobile compatible. 10 trillion sent by the end of 2011.

Mobile 275

Mobile Web Social Network Social Media 275

Achieve

JULY 26, 2021

Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Use a multi-channel fundraising approach. Get creative.

Donation 85

Donation Fundraising Tips Channel 85

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? Frogloop asked some of our favorite nonprofit campaigners and experts to give us their thoughts and predictions. According to the Online Giving Study, 66% of online gifts to charities come in via their own websites. Online Advocacy is broken.

Game 75

Game Strategy Change Advocacy 75

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online.

Social Media 250

Social Media Media Social Stats 250

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? We’ll share the facts and fallacies about online giving. We can help! So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. I was there to share what I’ve learned about engaging email campaigns. Multi-channel components. Just look at some of the considerations: Frequency. Relevant content.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.

Social Media 189

Social Media Foundation Examples Media 189

Amy Sample Ward

SEPTEMBER 14, 2010

That’s right, the session selection process is open for the 2011 Nonprofit Technology Conference ! Most commonly, communities form around an issue, a cause, or even a campaign on many different types of social media, and stretch across platforms. Workshop: Using Community Organizing for Effective Online Campaigns.

Proposal 134

Proposal Louisiana Map NTEN 134

NetWits

MARCH 11, 2012

Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. CONTENT MARKETING PRO TIP : Figure out how to turn the unique ways your organization is changing the world into content that can be used online.

Content 213

Content Story Marketing YouTube 213

Nonprofit Tech for Good

NOVEMBER 29, 2010

Who maintains your social media campaigns? Have you been able to use these tools to raise money online? In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check. What the best piece of advice you could offer nonprofits about social media, and online communications in general?

Social Media 261

Social Media Interview Examples Media 261

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. Who maintains your social media campaigns? We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

JANUARY 3, 2012

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Guaranteed.

Social Media 247

Social Media Media Management Social 247

Classy

MAY 3, 2021

Slack channel to connect with peers. Exclusive early access to events, campaigns, programs, and projects. Ensure you’re providing a regular touchpoint with each donor by sending progress reports, campaign highlights, or organizational updates on a weekly, monthly, or quarterly basis. Holistic management online course.

Donor 84

Donor Sudan Cancer Gift 84

Tech Soup

NOVEMBER 8, 2011

Greg Ligon, our guest blogger for the latest Online Community Meetup, is an online communications professional with experience in building. a brand via online channels, social media communications and website content. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu.

Social Media 54

Social Media San Francisco Community Media 54

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Tech Soup

AUGUST 24, 2012

Some of the 2011 Winners Were: Best Overall Use of Convio — Project On Government Oversight (POGO) was presented the award for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS and complementing it with social media tools and staff creativity to reach more of the general public.

Blackbaud 60

Blackbaud Award Impact Convio 60

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. So, how can your email campaigns stand out? 3 is important for appeal campaigns. Here are 3 ways: 1. How to Personalize Your Emails.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

APRIL 27, 2011

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. Both campaigns leveraged the community and competition aspects of social media. The data says we should move on.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

NTEN

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. This session focuses on how to successfully get started with mobile technology, with Tonia Zampieri from Smart Online presenting. Example: PETA anti-fur campaign - sms campaign to engage Millennials in anti-fur campaign against Donna Karen.

Mobile 55

Mobile St. Louis Donor Blackberry 55

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The bottom line is that it is a fun addition to our Invisible Dogs campaign and our first test into the mobile app world.” Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook. ” The Android version is coming soon! Even Cute Fictional Animal Characters Work.

Turkey 101

Turkey Social Media Mobile Oracle 101

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. .

Benchmark 70

Benchmark Studies Money Raise 70

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Channels covered included online, direct mail, telemarketing and canvassing. The full report is here. So what was the big picture "headline?"

Donation 72

Donation Studies Headline Washington 72

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. about online donors and online acquisition. about online donors and online acquisition. It also highlights the interesting opportunities and challenges posed by multi-channel giving.

Results 68

Results Fundraising Case Study Mail 68

Amy Sample Ward

JUNE 15, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). They were looking to harness the power of all the local food banks' (over 200) online communities." What do you think?

Hunger 120

Hunger Web America Case Study 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. I think there is a lot of opportunity for nonprofits to share their practices around creating campaigns.

Google 119

Google Adwords Screencast DC 119

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Integration and campaign planning are key. Mobile can’t be this separate tactic or channel in your communications strategy. Example of Integrated Mobile Campaign: Salvation Army. Is mobile on your organization’s radar for 2011? Planning for Integration First. How will you measure success?

Donor 98

Donor Summary Mobile Phone 98

Care2

JANUARY 21, 2012

Nonprofits receive up to 40% of their online donations at the end of the year since the holidays have people feeling generous, and donors also want to maximize those tax deductions before year’s end. So how did you do in 2011? does paid acquisition campaigns for hundreds of nonprofits. Use Multiple Channels.

Adwords 72

Adwords Fundraising Tips Convio 72

Connection Cafe

AUGUST 1, 2013

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Creating strategies for online fundraising, with a little of effort, will transform your donors into online supporters.

Offline 38

Offline Support Online Donor 38

ASU Lodestar Center

APRIL 10, 2013

Depending on the size of your organization and what the mission focus is, there’s probably a social media campaign that’s been executed with the ultimate goal of rallying followers to help you win an award, attend an event or just increase engagement overall. Many campaigns later I eventually saw the value in social media campaign failure.

Social Media 90

Social Media Media Social Arizona 90

Nonprofit Tech for Good

JANUARY 14, 2013

While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), 10) Track the growth and ROI of your online communities.

Social Media 244

Social Media Management Media Social 244

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Our session ‘Are You Ready to React?’

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Our session ‘Are You Ready to React?’

Channel 44

Channel Rhode Island Charlotte Integration 44

Amy Sample Ward

OCTOBER 27, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Below, we’ll look at some of the best crowdsourcing platforms on the web, along with successful campaigns funded on each one."

Web 114

Web Bookmarking Social Media Advocacy 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? What is the key to a viral campaign which combines these outreach tools. Text Poll App from MobileCause. The focus is on Mobile Giving.

Integration 97

Integration Mobile Conference Strategy 97

Amy Sample Ward

OCTOBER 14, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Online Fundraising, Advocacy, and Social Media – frogloop – "Can I be honest?

Skype 111

Skype Web Bookmarking Law 111