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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. How much the event raised that year. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

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Three Ingredients for Successful Year-End Fundraising

NetWits

This is the time of year that your organization should be raising up to 40% of its donations online. In 2010 an estimated $291 billion was raised. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Year-end fundraising is here.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is a recurring theme from previous studies.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Affiliate programs, organic search traffic and even offline advertising scored higher than social. By comparison only 70% of small businesses use Facebook as part of their online strategy. It would seem that non-profits are eager to figure out how to utilize social networking as part of their online strategy, but only 2.4%

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

] By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. But raising funds online is not about technology, any more than raising funds through the mail is about paper. Analysis of cumulative online giving (i.e.,

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

Like other studies have noted, social networks like Facebook are not raising much money. In 2010, 78% of nonprofits surveyed by NTEN who had raised money on Facebook raised $1K or less in 12 months. of the organizations fundraising on Facebook, raised $10K or more. Check out the key Facebook data below.

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The End of the Beginning of Online Giving

Connection Cafe

2019 marks 20 years since online giving first began in any significant way. In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Fast forward 20 years to today and online giving now represents tens of billions of dollars in charitable giving each year.

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