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MultiChannel Donors: Real? Or Yeti?

NTEN

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. Donors acquired by direct mail very rarely convert to online giving channels.

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The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. Steve MacLaughlin, Blackbaud. The Cannibalization Argument.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. Yet over the holidays, I received a fancy direct mail piece from you. I realize that sometimes you will contact me by mail.

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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Volunteers of America: Getting Results

Connection Cafe

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. Online revenue from 2009 to 2010 increased 148%.

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