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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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More Nonprofit Benchmarks

Forum One

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. donating money). donating money). Email fundraising response rates averaged at 0.13

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Highlights from the 2009 eNonprofit Benchmarks Study

Care2

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

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Convio Releases Nonprofit Online Marketing Benchmarks Study

Care2

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. “It's reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,&# said Robert Weiner, who provides technology consulting to nonprofit organizations.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. Tweets can be 280 characters, but studies have shown that tweets between 71 and 100 characters perform better than longer tweets. It’s a community that takes a while to understand and adapt to.

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Web Metrics: How Do You Measure Up?

Forum One

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. But have you ever wondered how you compare to other organizations?

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Tidbits

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Tidbits May 19, 2008 There are some really interesting tidbits of stuff out there. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study.

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