Offline, ROI, Strategy and Tools - Nonprofit Technology

Five Steps to Finding ROI

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific). So, how do we measure those items?

ROI

ROI Case Study Metrics Student

Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

SEPTEMBER 13, 2021

” Andrea also noted that the funds raised came from both online and offline sources, and it was easy for her to add offline donations on the admin side and her fundraisers and donors loved it. That’s why it’s essential to provide them with resources and tools so that they can fundraise effectively. The Toolkit.

Activities

Activities Active Activism Raise

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. EveryAction users who rely on its Targeted Email tool experience some of the highest inbox placements in the industry.

Advocacy

Advocacy Offline Gartner Nonprofit

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

MORE WEBINARS

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? We don’t use it in our strategy now, which is telling! What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

Social Media

Social Media Foundation Examples Media

7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Operating without a clear marketing strategy. Operating without a clear marketing strategy.

Marketing

Marketing Social Media Nonprofit Integration

9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This concept can be applied to effective social media — having social media be both strategic, laddering up to your program or communication goals as well as using the tools effectively. Each principle is also illustrated with some practical and tactical advice that ladders up to strategy.

Social Media

Social Media Media Social San Jose

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Leverage existing online tools to easily track metrics in a scalable manner.

ROI

ROI Social Media Measure Metrics

Vote for these SXSW Nonprofit Panels

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

Doc

Doc ROI Measure Austin

We Are Media: Webinar Series from NTEN

Amy Sample Ward

SEPTEMBER 15, 2009

NTEN’s gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools. Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking.

NTEN

NTEN Media eLearning Case Study

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Mobile list size grew by 35% in 2017.

Benchmark

Benchmark Digital Trend Report

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

APRIL 30, 2018

Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other.

University

University Practice Tech Mail

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

APRIL 30, 2018

Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other.

University

University Practice Tech Mail

Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. More than likely, your organization will want to use a combination of the four types of data analytics to elevate your nonprofit’s strategies. Data analytics is one tool in that mission.

Analytics

Analytics Org Adwords Metrics

Nonprofit Campaigners Take Center Stage at DCWeek

Care2

JUNE 10, 2010

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Speakers : Panelists: Alan Rosenblatt from Center for American Progress, Roz Lemieux from Fission Strategy, Charles Lenchner from New Organizing Institute (NOI) and Jesse Posilkin from Save our Safety Net.

Campaign

Campaign Massachusetts DC Washington

Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. Online Community Engagement Strategies. Giving Good Poke.

ROI

ROI Widget Cambodia Metrics

Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

The first reason is the excessive focus on specific social media tools. Many first-timers are introduced to social media via specific tools. Many ’social media experts’ who are practitioners rather than thinkers also focus on specific tools. My own approach to social media is both tool-agnostic and terminology-agnostic.

Social Media

Social Media Media Social Aggregator

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Online numbers don’t always equate offline results. Trust me. What’s new?

Comment

Comment Artist Social Media Hype

Twitter Community Organizing Rules for Non Profits

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Tweetups might also be a great tool to energize your network of free agents. Decide how you measure results ( ROI ).

Twitter

Twitter Community Profit Organization

Planned Parenthood Movement Building: Leadership, Engagement, Stories, and Platform for Self-Organizing

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Over the past three years, Planned Parenthood has built an impressive Internet presence and social media strategy. Sometimes before they ask.

Story

Story Platform Build Organization

Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! How do you balance online action with offline engagement? Donations 2.0 : Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising strategy. Come to this session and find out!

Comment

Comment Social Media Jordan Cancer

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What is the best strategy for converting new email subscribers into donating members?

Social Media

Social Media Advocacy Activities Active

Increase Fundraising Agility with FinDock and Accounting Subledger

Saleforce Nonprofit

JULY 6, 2021

By extending the Salesforce platform with online and offline payment management capabilities, FinDock customers are able to take full advantage of the Salesforce Customer 360 platform. Make use of the powerful Salesforce reporting and dashboard tools to gain insights in payment method utilization. Making Data-Driven Decisions.

Fundraising

Fundraising Method Channel Donor

Twestival: Are Fundraising Groundswells A Massive Opportunity or Distraction for Nonprofit Organizations?

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2009

On February 12, 2009, Twitter users will meet up in over 100 plus cities to socialize offline, meet other Twitter users, enjoy some fun, have a few drinks, and raise money for charity: water. I guess I look at it like this: if you give a hundred people tools to lay bricks, you'll likely get a hundred small structures.

Organization

Organization Synchronous Fundraising Social Media

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Readers understand that one era compliments and empowers the previous one and that the set of tools associated with each era are not meant to be replaced by the tools indicative of the the era that follows. Know that using third-party apps decreases ROI if not used carefully. The Static Web, Web 2.0: The Mobile Web.

Social Media

Social Media Social Chapter Media

Guest Post: Beth Kanter's SXSWi Nonprofit Panel Roundup

NTEN

AUGUST 21, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! How do you balance online action with offline engagement? Donations 2.0 : Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising strategy. Come to this session and find out!

Social Media

Social Media Nonprofit Jordan Cancer

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 29, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What is the best strategy for converting new email subscribers into donating members?

Social Media

Social Media Advocacy Activities Active

Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Click to see the larger image. It's called double-loop learning.

Analysis

Analysis Reflection Experiment Time

Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

SEPTEMBER 25, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Time your different pieces online & offline to complement and coordinate your delivery.

Social Media

Social Media Online Advocacy Fundraising

Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

SEPTEMBER 20, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Time your different pieces online & offline to complement and coordinate your delivery.

Social Media

Social Media Online Fundraising Advocacy

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Readers understand that one era compliments and empowers the previous one and that the set of tools associated with each era are not meant to be replaced by the tools indicative of the the era that follows. Know that using third-party apps decreases ROI if not used carefully. The Static Web, Web 2.0: The Mobile Web.

Social Media

Social Media Social Chapter Media

Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? billion in 2008 to $29.8 billion in 2013.

Mail

Mail Social Media Advocacy Online

Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

JULY 21, 2022

Patton, Donorly Multi-channel Marketing Strategies with Branding and Google Ad Grants – by Carl Diesing, DNL Omnimedia Turn Your Social Media Feed into a Viable Fundraising Channel – by Ryan Thomas, Oneicity. And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline.

Channel

Channel Marketing Fundraising Nonprofit

Five Steps to Finding ROI

Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

Webinars

Trending Sources

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

Webinars

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

7 Common Nonprofit Marketing Hurdles That You Can Avoid

9 Ways Nonprofits Can Excel Using Social Media

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Vote for these SXSW Nonprofit Panels

We Are Media: Webinar Series from NTEN

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Nonprofit Analytics: Overview and 13 Analytics for Your Org

Nonprofit Campaigners Take Center Stage at DCWeek

Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Twitter Community Organizing Rules for Non Profits

Planned Parenthood Movement Building: Leadership, Engagement, Stories, and Platform for Self-Organizing

Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Top 10 SXSW Interactive Panels Your Nonprofit Should Attend - Online Fundraising, Advocacy, and Social Media - frogloop

Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Second Life: Debunking Myths, Identifying Opportunities - Online Fundraising, Advocacy, and Social Media - frogloop

Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Last Chance to Vote for Nonprofit SXSW Panels: Closes September 4th

Tweet Locally, Reach Broadly - Online Fundraising, Advocacy, and Social Media - frogloop

A. Fine Interview:Social Media Author Allison Fine - Online Fundraising, Advocacy, and Social Media - frogloop

5 Strategies for Successful Online Charity Auctions

Reflections on the Meyer Memorial Trust Workshop

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Increase Fundraising Agility with FinDock and Accounting Subledger

Twestival: Are Fundraising Groundswells A Massive Opportunity or Distraction for Nonprofit Organizations?

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Guest Post: Beth Kanter's SXSWi Nonprofit Panel Roundup

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Why is multi-channel marketing important for nonprofit fundraising?

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