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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 95
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Why do we keep working in museums?

Museum 2.0

I’ve been asking myself this question for months. TL;DR A lot of really shitty people hate museums and hate that museums would even attempt social justice therefore museums are okay, maybe. For what it’s worth I think the subtext of this question is great. I read this post by Jeremy Munro, and it hit me hard.

Museum 40
professionals

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Who are we, museums?

Museum 2.0

This month, I want to ask us this question. I have been thinking about this question at work for the past few weeks. I invite the whole staff to my office anytime between 2-3 on Tuesdays to answer one question. ICOM matters because museums are a global phenomenon. People can only define museums on what we have now.

Museum 39
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Instead of Selling Objects, Build Public Trust

Museum 2.0

You run a regional museum. This is the plan that plunged the Berkshire Museum into hot water. It's sparked public uproar, legal battles, and nationwide press coverage. It's cracked the crumbling, outdated rules around deaccessioning--and unearthed more serious issues of public trust. And you'll build your endowment, too.

Public 40
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What Is the Future of Virtual Membership?

sgEngage

With the first wave of lockdowns in Spring 2020, the primary value proposition of membership vanished overnight, and closures caused many museums to reinvent their benefits and programming in digital formats. Register for bbcon on-demand to see Cuseum explore these questions in-depth. How did virtual membership offerings emerge?

Virtual 89
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Learning in Public Challenges and Actions

Beth's Blog: How Nonprofits Can Use Social Media

If you’re not attending and curious what funders are learning, you’ll have an opportunity to read some of the ideas and questions being discussed right here on this blog. Learning in Public Challenges and Actions – guest post by Annie Hernandez. Could it be shared in whole or part with your public? Should you do the same?

Public 93
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When is the 3 o’clock Parade?

VQ Strategies

Enjoy this encore publication of this post and I hope to see at the Points of Light conference – online or in person. The article opens with a question that visitors to Disney theme parks frequently ask of Disney employees, “What time is the 3 o’clock parade?” They are made of terra cotta.”