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Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Major Gifts: 16 Strategies to Raise More

Neon CRM

You should be tracking success metrics such as average major gift size, frequency of contact with donors, number of asks made, donor retention rate, fundraising ROI, and more. Combine your metrics evaluations with feedback from your major donors themselves. How can you work together in the future? Why Implement It?

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

If you’re looking for a new way to raise funds, engage donors, and build connections, look no further than a charity golf tournament. And fortunately for nonprofits, charity golf tournaments do much more than simply raise mission-critical funds. Using an event website for your charity golf tournament makes promotion simpler and easier.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Analyze your online giving trends and engagement metrics. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds. Assess metrics such as your email open rate or online donation rate to measure your success. Analyze your online giving trends and engagement metrics.

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Fundraising Basics: The Beginner’s Guide for Nonprofits

Neon CRM

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. While the goal of fundraising is in the name—to raise funds—it’s also about increasing your reach and support for the next campaign. The other focuses on scientific research.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Thus, for 2013, please: 1) Ask for a raise. That said, 70 percent of nonprofit staff positions in the United States are held by females who many say aren’t so good at asking for raises. Even if it is only a small raise, this is the year that all nonprofit social media managers (female and male) should ask for a raise.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

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