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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog!

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Read Blackbaud’s white paper on how to engage with them.

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What to Do When Your Nonprofit Budget Gets Blindsided

sgEngage

During times of crisis, it is important to take an informed, measured approach that supports the long-term success of your organization’s mission. For example, think of strategies for engaging your base through new, low- or no-cost channels, or implement automated processes to speed up operations.

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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. We're all just learning about this, actually -- which is why the nonprofit community should be excited about getting in on the ground floor with these marketing tools and strategies. How do I measure the effectiveness (ROI) of social media?

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. Combining this with the advent of socialmedia tools such as blogs, Facebook and Twitter has made an individual???s someone like me???

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Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. Can you talk about how Blackbaud measures the success of their goals? Want to see what this looks like in action?

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Does Your Nonprofit Have A Social Media Work Flow?

Beth's Blog: How Nonprofits Can Use Social Media

A social work flow is part of the indicators for “Institutional Support” in the Networked Nonprofit Maturity of Practice model I shared on the SSIR blog last week and in my forth coming book, “ Measuring the Networked Nonprofit.” Well, first you need a strategy and have a practice of listening in place.