NetWits
JUNE 24, 2011
At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. I spend a couple of days a month on the road, mostly presenting at conferences and user forums on email best practices. The report, which covers 15.6 million donors and more than $1.16
Allegiance Group
JANUARY 23, 2023
Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up on any direct mail appeal with an email reinforces the need and offers an alternate way to give. You don’t always have to ask for a donation in a direct mail appeal letter.
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Qgiv
MAY 23, 2022
She is regularly featured as a presenter at local workshops and seminars on fundraising. If the donor typically gives through direct mail at year end, sending a year end appeal with a specific ask amount and personal note from a board member would be more appropriate. Monthly/Recurring Donors. Track what works and what doesn’t work.
Get Fully Funded
NOVEMBER 11, 2021
Let’s say that your contributions from direct mail donors of less than $1,000 fell off by 60% in 2020 as compared to the previous year. This was because you had to cut your budget, and the volunteers who usually helped with mailings weren’t available—so no mailings were sent. Take revenue generation as an example.
TechImpact
JULY 29, 2014
You can customize your CRM to track how different individuals like to be contacted (email, phone, direct mail), or if those individuals like to only be contacted about a specific service or offering (events, volunteer opportunities, seminars), or even track what time of year they like to be contacted based on their past interactions.
NetWits
JUNE 23, 2011
Print: Direct mail is far from dead. Timing: Time your emails and print mailings to go out in a consistent manner. Create your mailing schedule in a spreadsheet that can be shared with those involved. This gives staff an easy-to-use reference guide and reduces inconsistencies. Incentives: Give a little to get a lot.
TechImpact
NOVEMBER 28, 2013
Try sending out personalized letters through the traditional mail system signed in ink, or another personal way to show how much you appreciate their support of you. Try holding auctions, benefit dinners, speakers, or online question seminars. Build Trust In Donor Relationships. Americans are naturally suspicious of marketing.
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