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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. A coordinated direct mail, display advertising, and email series can boost your renewal program due to a higher response rate and an increase in the average gift amount. What is donor retention?

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. e-Newsletter Subscribers. At the beginning of each of my webinars, I poll my attendees: “Where did you first find out about this webinar?&#

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Peer-to-Peer Event Fundraising Consumer Survey.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Listen to your supporters’ needs by sending surveys and polls where they can provide feedback.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Sending a recurring newsletter or print mailing to engage supporters.

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