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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. You can learn more about the auto-tagging process here.

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Social Media Policy Guidelines for Nonprofits

NCE Social Media

I was fortunate enough to serve on a committee of AFP International that brought together some social media gurus to hash out guidelines that nonprofit organizations can use to craft their own social media policies. With the release of these guidelines I wanted to share 7 reasons why you should have a social media policy.

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Harnessing Nonprofit Events for Marketing: 3 Top Strategies

Get Fully Funded

Picture this: You’ve rolled out the red carpet for your nonprofit’s event , snapped pictures and videos, invited donors to dance the night away, and raised important funds for your mission. Brand guidelines. This feature is similar to hashtags but provides a location-based tag instead of a phrase-based tag.

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Harnessing Nonprofit Events for Marketing: 3 Top Strategies

Get Fully Funded

Picture this: You’ve rolled out the red carpet for your nonprofit’s event , snapped pictures and videos, invited donors to dance the night away, and raised important funds for your mission. Brand guidelines. This feature is similar to hashtags but provides a location-based tag instead of a phrase-based tag.

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5 Quick and Easy Ways to Make Your Website More Accessible

Allegiance Group

Add Alt Tags to Your Images Alt tags, also called alt text or alt descriptions, are snippets of copy that describe an image. These tags will show up in the place of an image if the image does not load or, on some websites, they’ll show up when a user hovers over an image. If they don’t have proper contrast, switch it up!

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How to Enhance Your Nonprofit’s Written Content with Artificial Intelligence

Nonprofit Tech for Good

Finally, your team can collaborate, and you can often set style guidelines so that the content is consistent. When asking people to share pictures, ask that they tag @PurrfectPets to be featured in our stories and site! Though a gentle one, there is learning curve. Please include 2–4 strong, relevant hashtags.

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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

Let's begin with big picture question that Gavin raised: What purpose do folksonomies serve? Laura Quinn outlines the process of how a folksonomy be developed into a taxonomy: "So for instance, because it's so easy for users to tag things with free-form keywords, let them do so. How are they different from taxonomies?