Classy

JUNE 4, 2021

Mentioning matching gifts in your communications results in a 71% increase in email response rate from donors, so weave this into your outreach to boost donor engagement and funds. While most matching gift companies match at a 1:1 ratio, some even match at a 2:1, 3:1, or even 4:1 ratio. Strategize With a Developed Research Plan.

Gift 57

Gift Strategy Ratio Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Top Nonprofits

MARCH 16, 2022

Examining the best nonprofit websites out there may give you an idea about whether it’s time to revamp your website or not, but we recommend also using a more empirical approach to determine if you need a new online strategy. You can use the revamp process to update multiple pages or aspects to give your site a uniform, cohesive look.

Websites 115

Websites Nonprofit Audience Mobile 115

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Read on for insight into why this metric is important and how to calculate it.

Ratio 52

Ratio Fundraising Metrics Raise 52

Nonprofits Source

JUNE 22, 2017

These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. Here’s the point: Always expect the unknown and give yourself a few extra weeks to buffer between deadlines. Click Through Rate (CTR). Email Opt-In Rate. Cost Per Sale (CPS).

Digital 111

Digital Marketing Guide Chapter 111

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

Analytics 54

Analytics Google Websites Metrics 54

Double the Donation

OCTOBER 25, 2021

How do we respond to common objectives such as a lack of interest, recent issues with the organization, or other giving priorities? Yet, it’s early enough that you reduce the risk of waking anyone up (tip: cranky donors rarely give donations). Give your callers the information they need to have the biggest impact. Match ratios.

Guide 98

Guide Script Tips Gift 98

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

JUNE 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Online fundraising allows your supporters to: Give at any time. Online fundraising allows your supporters to: Give at any time. Give from anywhere.

Ideas 98

Ideas Guide Online Fundraising 98

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. It’s not just me. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

Bloomerang

JULY 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Online fundraising allows your supporters to: Give at any time. Online fundraising allows your supporters to: Give at any time. Give from anywhere.

Ideas 77

Ideas Online Fundraising Tips 77

Bloomerang

JANUARY 7, 2022

This page will be updated as more Giving Tuesday resources come to light. To suggest more Giving Tuesday ideas, please email steven.shattuck@bloomerang.co. Get notified when additions are made to this page: Giving Tuesday is fast approaching! Each year, Giving Tuesday occurs the Tuesday after Thanksgiving. Text-to-Give.

Campaign 100

Campaign Ideas Giving Tips 100

Whole Whale

MAY 5, 2021

Your organization’s public disclosure of financial and tax documents can help instill confidence in donors, yes, but also grant making foundations, future hires, journalists, charity rating organizations, and the general public more broadly. Charity Ratings.

Public 90

Public Practice Build Donor 90

Nonprofits Source

NOVEMBER 21, 2022

Did you know that online giving grew 4.1% This means that online giving has just achieved its sixth consecutive year of growth. Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. These metrics are key indicators of your nonprofit’s success.

Grant 97

Grant Nonprofit Digital Metrics 97

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. Followers: Gives a measure of reach. First, let me offer this disclaimer. Engagement.

Benchmark 102

Benchmark Photography Ratio Stats 102

CauseVox

SEPTEMBER 12, 2023

In the realm of charitable giving, finding new donors is like discovering hidden gems that fuel your mission’s growth. Those interested will be required to give you their email address in exchange for the resource, which leads to new subscribers to your email content. What exactly is a lead magnet ?

Process 89

Process Donor Search Nonprofit 89

Nonprofits Source

NOVEMBER 8, 2022

Decrease bounce rate by 50% for important pages like your homepage or donation page. . Assign relevant metrics to each goal. For example, you might track donation page conversions, homepage bounce rate, or overall website traffic. Check in on these metrics regularly as you carry out your strategy. . Define your audience.

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Cloud 4 Good

APRIL 20, 2021

Zero to Three engaged with Cloud for Good to build a custom platform that could host the organization’s many different programs, create a single source of truth, track performance across programs, and track key fidelity metrics all the while. “Our They now have access to create cross-programmatic lists for special events or campaigns.

Childhood 64

Childhood Develop Technology Children 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. For me, I needed data to help focus on four things: Data to measure and monitor the performance of the individual giving fundraising program. Donor retention rates across lifecycles.

Analytics 33

Analytics Data Analysis Metrics 33