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Using Segmentation To Boost Engagement In Email Campaigns

Bloomerang

Understanding segmentation According to the experts at Gartner , segmentation is a strategic approach for understanding and engaging with diverse audiences. For nonprofit organizations like yours, this involves categorizing potential donors into groups—or segments— based on shared characteristics, like donor type or volunteer interests.

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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

Build consensus on steps to take by involving staff at all levels as well as volunteer leadership. Through the years, she has made things happen as an association CEO, an ASAE leader, and as an association management consultant who’s partnered with small volunteer groups to large global professional societies to advance their organizations.

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5 Technology Trends Of 2013 Nonprofits Should Care About

TechImpact

Gartner , a tech analyst firm, created a list of trending technology resources nonprofits and organizations are taking advantage of to make a greater impact using more robust resources, at a lower cost than traditional IT. Image courtesy of Wisepreneur.

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Solving the Salesforce Talent Gap

Cloud 4 Good

I was what they call an “accidental admin” within a small nonprofit organization trying to self-implement a CRM that would manage donors and volunteers. In 2020, Gartner ranked Salesforce the #1 CRM for the 8th year in a row, with greater market share than the next nine competitors combined.

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Trends in Grantmaking: Putting Equitable Grantmaking into Practice

sgEngage

Mckinsey , Gartner , and DNV have all come to the same conclusion. How are you recruiting staff and volunteers? Having a diverse, equitable, and inclusive workspace is the right thing to do. But above that, the evidence is irrefutable: a more diverse and inclusive organization is a better-performing organization.

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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. They work with marketing, executive leadership, volunteers, accounting, donors, prospects, community leaders, and the board. Automating just a few tasks in your fundraising team’s workflow delivers interconnected benefits.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Ever see those volunteers asking for your support on the sidewalk? Street Team Canvassing on EveryAction's fully-integrated MiniVAN app allows for nonprofits to sign up volunteers, collect data, and take contributions using an iPhone or other mobile device. #11. Recruit supporters & take contributions on mobile.