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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago.

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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

Need to create your 2021 fundraising plan? Register for the course, “How To Create A Fundraising Plan For 2021” for only $115. “If And as far as fundraising planning goes, your fundraising plans were thrown off. Creating a Fundraising Plan. Creating a fundraising plan may seem daunting.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Your event website becomes the home base for marketing your golf fundraiser. Leverage digital channels.

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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

What can you do to improve the metrics that matter? Marketing goals: You must have marketing goals that are tied to your fundraising plan. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. It’s just fundraising math! What’s working? A vehicle?

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4 Strategies to Increase Donor Loyalty

Bloomerang

The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. They don’t care if the touch comes from marketing, fundraising, or programs. mailing address; phone number; tax identification number).

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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

Is there a long-term need for your nonprofit, or could the issue be solved with a smaller-scale fundraising campaign or project? However, if your idea isn’t very large in scope, a one-time crowdfunding campaign or peer-to-peer fundraising event could achieve the results you’re hoping for. The answer could be “both.”