Connection Cafe

MARCH 15, 2017

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors.

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Retention Donor Storytelling Offline 38

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. Retention rates for both new online and offline donors are bad.

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Benchmark Internet Report Giving 144

Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Pitman , CFCC, The Fundraising Coach.

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Retention Donor Change Blackbaud 37

Qgiv

AUGUST 10, 2021

That’s why it’s important for your nonprofit to make the most of your peer-to-peer fundraising events. We put together some peer-to-peer fundraising software tips that can make it easier for your supporters to raise funds on your behalf, host more profitable fundraising events, and other tips to boost your peer-to-peer efforts.

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Software Tips Fundraising Virtual 52

Neon CRM

NOVEMBER 29, 2023

But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with. As we’ll outline below, the time of day our clients sent emails on GivingTuesday did not have a direct impact on when donors made gifts. Who Is Giving?

Lesson 52

Lesson North America New York Kentucky 52

sgEngage

JULY 5, 2022

Employer matching gifts offer key advantages to nonprofit organizations that strategize for and receive the source of funding. In regards to the key question of “are corporate matching gifts and donor retention levels related?” What to Know About Donor Retention. The Correlation Between Matching Gifts and Retention Rates.

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Retention Gift Program Donor 81

Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) For example, Bloomerang’s dashboard data updates daily with donor retention information.

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Profile Software Nonprofit Donor 91

Pamela Grow

JANUARY 13, 2021

In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

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Newsletter Donor Retention Nashville 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Note from Beth: Here’s a guest post from my colleague Steve MacLaughlin that is a great example of “ data informed fundraising.” ” A Fundraising Cliff? Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising?

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Data Hurricane Fundraising Disaster 118

The Modern Nonprofit

APRIL 6, 2021

Many of the most respected professionals run their own blogs to shed light on best practices, challenge the status quo, and even offer humor to help folks fundraise smarter. Claire Axelrad ( @charityclairity on Twitter) has been called a Fundraising Ninja, and we have to agree. Don’t let it be you! THE AGITATOR / DONOR VOICE.

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Bookmarking Storytelling Nonprofit Social Media 98

OneCause

JULY 7, 2022

Also consider that for many nonprofits, GivingTuesday marks the launch of their end-of-year fundraising campaign as they specifically target their mid-size and smaller dollar donors with online asks. An online solicitation strategy has indeed become a staple element of a comprehensive end-of-year fundraising campaign.

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Donor Online Policy Retention 59

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Fundraising and Donor Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

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Analytics Org Adwords Metrics 52

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. I’ll say it again, retention is the new acquisition and if you want to grow a pipeline of support you need to put a significant focus on keeping donors. Develop awesome content. The best part?

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Offline Support Online Strategy 20

NetWits

JUNE 13, 2011

If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? Because when it comes to fundraising, this report firmly suggests that we aren’t.”. In MultiChannel Donors: Real? Where to go from here.

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Channel News Mail Blogger 118

DNL OmniMedia

DECEMBER 13, 2021

Fundraising campaign management. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. You can also track team members’ efforts to ensure everyone is on track to meet their fundraising or stewardship goals for the time period.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

MARCH 4, 2019

The last three years, in particular, have shown how online giving continues to be a growth engine for fundraising in the nonprofit sector. Since 2016, online fundraising has grown 17% among nonprofits in the United States. of total fundraising revenue. This online versus offline wall is mostly in our own heads.

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Online Giving Offline United States 36

Connection Cafe

JULY 26, 2017

In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. According to the latest research from the Charitable Giving Report: The average donor retention rates for first-year offline-only donors is 29%.

Donor 38

Donor Support Guide Retention 38

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson?

Donor 58

Donor Offline Mail Channel 58

NTEN

MAY 5, 2011

By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. They are a valuable service to donors, and they’re proliferating.

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Relationship Studies Network Online 89

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Online donors give much larger gifts than traditional donors. I am, of course, NOT advocating that we stop fundraising online. Is it trending in any direction?

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NetWits

DECEMBER 2, 2010

As fundraisers, we are in the business of building relationships and knowing who we are talking to helps us to tailor our messages and ultimately communicate in a more meaningful manner. You might try mentioning the last gift a person made or perhaps the name of an event the person recently attended. Additional Tips.

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email Marketing Mail Metrics 149

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

NTEN

SEPTEMBER 24, 2009

They tend to be under 40 and their gifts are around $100. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline.

Donor 84

Donor Online Mail Social Network 84

Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. Whether you are fully dependent on donations or utilize a variety of revenue sources like government grants, corporate partnerships, major contributions, or membership fees, successful fundraising is key to maximizing your impact on your mission.

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Raise Strategy Help Fundraising 98

Bloomerang

NOVEMBER 20, 2021

Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention. We are here to talk about Five “Must Dos” for Year-End Fundraising Success. Yes, it is year-end fundraising season. Steven: Yes.

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Video Fundraising Louisiana Minnesota 89

Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance.

Digital 52

Digital Fundraising Case Study Advocacy 52

Care2

APRIL 5, 2011

Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net. The webinar will also dive into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. If so, this webinar is for you.

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South Africa Colorado Congo Case Study 59

Connection Cafe

JULY 21, 2015

So, what does this have to do with fundraising? . And would taking 8 seconds (I timed it) to write “Thank you for your gift!” As fundraisers, we are good at producing content—online, offline, videos, presentations, proposals and more. Are we hurting retention in the name of saving the money receipting would cost?

Donor 20

Donor Offline Gift Proposal 20

Qgiv

JANUARY 12, 2022

Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Other good metrics to track are donor retention rate , matching gifts rate, percentage of recurring donors, total amount raised, percentage of major donors, and offline vs. online revenue.

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Analytics Data Metrics Rate 98

Connection Cafe

SEPTEMBER 21, 2012

Sustaining giving is the most valuable investment your organization can make - it's cost-effective and encourages retention and engagement. But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. This makes the cost of fundraising too high. See you there!

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Giving Europe Blackbaud Analytics 34

Classy

APRIL 5, 2021

Offering these year-round fundraising and donation options is a great way to generate sustainable revenue, diversify your fundraising portfolio, and keep supporters engaged with your mission. Generic donation pages often lack the personal touch most donors are looking for when deciding whether or not to make a gift.

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Campaign Fundraising Strategy Headline 64

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Top 2021 fundraising strategies .

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Digital Marketing Fundraising Strategy 95

Bloomerang

JULY 17, 2023

If you want to move away from transactional one-time gifts, and towards longer-term, transformational giving, here is the single most important thing you need to know to keep nonprofit donors: RESOLVE to rock the power of thank you! Begin by making donor retention a priority. loses over 80% of donors after the first gift !

Donor 82

Donor Nonprofit Mail Gift 82

NTEN

MARCH 26, 2009

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Tad Druart, Convio.

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Integration Marketing Mail Channel 50