Nonprofit Tech for Good

FEBRUARY 14, 2019

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post #1: 12 Features Membership Organizations & Associations Should Look for in a CRM. 1) Establish a presence on social media for your association.

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CauseVox

APRIL 22, 2021

If you’re part of an organization or business, or even just an individual with a blog, chances are you know that you need a presence on Facebook. But navigating the best way to share your message on Facebook can be…overwhelming. This guide will help you understand the two main ways of using Facebook: a page and a group.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Social media sites are for relationship building. 3) Capture social media followers that visit your website.

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Nonprofit Tech for Good

JULY 1, 2020

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events. But not all nonprofits are effective on social media.

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Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds.

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Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. 1) Set up and prioritize LinkedIn Pages in your social media strategy. For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. Here’s the catch.

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Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. A good example comes from charity:water. Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. Here are five ideas to consider.

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Top Nonprofits

JANUARY 14, 2022

Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Introduction to Facebook Challenges.

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sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). And our social media efforts are an extension of that.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Nonprofit Tech for Good

OCTOBER 9, 2016

Using the method below you can calculate your average monthly organic reach. You can also tweak the equation to calculate your weekly, quarterly, or annual average organic reach. Go to your nonprofit’s Facebook Page, select Insights > Posts, and ensure that “Reach: Organic/Paid” is selected.

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Whole Whale

MARCH 24, 2021

Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt: Source: Apple. This means it will also change whether you, as a Facebook advertiser, have access to that data. How will iOS14.5

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Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. For example, threads.net + your username.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Nonprofit Tech for Good

APRIL 21, 2022

A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. A thank you note shows supporters that the organization acknowledges and is grateful for their contribution, and that they aren’t just a number. 2) Give social media shoutouts. 5) Give numbers.

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Whole Whale

NOVEMBER 4, 2021

In fact, Facebook instated a strict ban on political advertising after the polls closed in November 2020, in an effort to limit the spread of misinformation — this Facebook political ads ban remained in effect until March 2021, with only a few exceptions for advertising during the Georgia Senate runoff elections in January 2021.

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Nonprofits Source

JUNE 5, 2023

Thanks to the widespread popularity of social media, it has become easier for nonprofits to get in front of individuals who are willing and eager to help. Across the world, 18% of donors have given through Facebook fundraising tools, with 88% of them indicating that they are likely to give through the platform in the future.

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Media Cause

JANUARY 18, 2022

More changes are coming to Facebook. . The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Starting in January, Facebook will remove thousands of targeting options. Test New Media Partners. Get In Market Now. Rely on Broader Targeting.

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Facebook recommends that you “design for sound-off, delight for sound-on.”

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Nonprofit Tech for Good

DECEMBER 8, 2009

Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?&# Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs.

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TechImpact

JANUARY 26, 2015

Social media serves is a tool for not only updating your status, or posting picture of your lunch. LGBT organizations, for example, are using channels like Facebook, Twitter […]. LGBT organizations, for example, are using channels like Facebook, Twitter […].

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Neon CRM

JULY 13, 2023

The #GivingTuesday hashtag gets billions of impressions each year, which tells us that nonprofits participating in GivingTuesday need a social media strategy to maximize fundraising. How Does Social Media Benefit Nonprofits on GivingTuesday? Social media is important for nonprofits year-round. That’s a lot of eyes!

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Nonprofit Tech for Good

DECEMBER 8, 2021

Plain Language Example #1 . Plain Language Example #2. Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. Email #1 ?

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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sgEngage

MARCH 29, 2021

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. Overview of Facebook Fundraising.

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Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Title: Social Media Manager. Facebook: facebook.com/JointheFight. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Name: Allison Nassour.

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Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low.

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Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know. on Facebook.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. Name: Amy Ganderson.

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Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. In this case, it’s most important to append social media profiles. Let’s get started!

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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Bloomerang

MAY 26, 2022

Ask them to spread the word about your organization amongst their family members and friends. For example, offer a free branded t-shirt to volunteers who bring a friend to a volunteer opportunity, or to donors who invite a loved one to a fundraising event. Use social media. Build strategic partnerships with other organizations.

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