Everyaction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. Prioritize your deliverability.

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email Test Spam Template 50

Connection Cafe

NOVEMBER 17, 2017

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points.

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email Rate Test Spam 32

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

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Metrics Spam Fundraising Rate 49

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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email Marketing Mail Metrics 149

Tech Soup

OCTOBER 15, 2015

Informz is an online email marketing service that allows you to send and track email communications. It includes professional email templates, marketing automation, and transactional capabilities, all designed for nonprofits. You can design professional-looking emails in just a few minutes. Email Metrics.

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email Marketing Spam Template 36

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

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email Practice Marketing Newsletter 363

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.

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Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 355

NonProfit Hub

OCTOBER 12, 2015

Sending out emails can be frustrating, especially when you look at open rates. You put your sweat and blood (stupid keyboard) into writing the perfect email. It’s required by law to have opt-out options in your emails (typically at the bottom). Test Your Subject Lines. A/B testing sounds overwhelming but it isn’t.

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email Open Marketing Spam 28

NonProfit Hub

AUGUST 13, 2015

An unread email. Usually, you’ll decide in a few seconds whether it’s worthy of opening or being cast away in the endless email trash heap. The one thing you can control from the list above is the email subject line. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. It sits there.

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email Spam Brain Rate 28

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. From social media to events they’ve attended to their email engagement and donor history.

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Benchmark Digital Trend Report 62

NonProfit Hub

AUGUST 13, 2015

An unread email. Usually, you’ll decide in a few seconds whether it’s worthy of opening or being cast away in the endless email trash heap. The one thing you can control from the list above is the email subject line. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. It sits there.

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email Spam Brain Rate 28

Connection Cafe

JUNE 7, 2013

Recently some members of the Blackbaud marketing team stirred up some internal controversy by sending out an email that contained stars in the subject line (highlighted below.) Interestingly enough, there were no emails with symbols from other non-profits or events. Some symbols appear in some email clients and not in others.

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Spam Test Technique Rate 44

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Newsletter email Create Template 124

Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

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Connection Cafe

JULY 23, 2013

One of the best ways to engage with these new individuals is through an email welcome series. So … here are 5 steps you can take to improve your email welcome series and improve your online donor acquisition and online fundraising efforts : 1) Create one (a new donor email welcome series). 2) Write relevant emails.

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Qgiv

DECEMBER 14, 2023

Email fundraising offers a powerful and cost-effective way for nonprofits to reach their audiences and encourage donations. Through email marketing, nonprofits are able to quickly connect with potential donors and build relationships that last. Test, test, and test more. What will your fundraiser allow you to do?

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email Fundraising Nonprofit Test 64

Connection Cafe

AUGUST 21, 2015

Analyze and Measure: Look at open rates, click through rates, unsubscribes and spam reports to assess performance. My team meets weekly from now until year-end to brainstorm, strategize and come up with new things to test. Why was this other email so successful? This is your new “testing” list. Your lapsed?

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Campaign Spam Test Offline 20

Connection Cafe

AUGUST 1, 2019

From filtering email spam to offering up personalized Netflix recommendations, AI already underlies many routine aspects of our lives in ways we don’t even realize. Then, they have to compose personalized emails and letters to them. Artificial intelligence can quickly draft emails to donors and top prospects. The results?

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Museum Game Chicago Indianapolis 29

Neon CRM

MAY 18, 2023

The more data points you have on your donors—from email and street addresses to job titles and company names, giving capacity, philanthropic history, contact preferences, and general interest—the more you will be able to target your asks and create fundraising campaigns that speak directly to them.

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Raise Strategy Help Fundraising 98

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email: While more than 35 percent of American adults now have a profile on at least one social networking site – the best way to reach supporters is still email.

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Benchmark Social Media Studies Advocacy 28

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 1 How Many Email Platforms Do You Use?

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email Marketing Strategy Fundraising 89

NTEN

SEPTEMBER 21, 2011

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5%

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Rate Open Spam Test 92

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. Related Webinar: Social Media Best Practices for Nonprofits.

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Facebook Practice Avatar Nonprofit 364

Connection Cafe

MARCH 15, 2018

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. We also had a very lively Q&A, but not enough time to answer all the questions – so we’re continuing that great dialogue here with some of your burning email deliverability questions…. that have them.

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email gMail Tips Spam 28

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. The average one-time email gift is $87 !

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email Marketing Strategy Fundraising 45

Bloomerang

AUGUST 28, 2021

So be on the lookout for an email from me with all those goodies. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. I’ve tested it. Maybe you send one email, and you don’t do any direct mail. Just choose in the poll how many appeals mail and email you sent.

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Video Fundraising Guide Test 76

Connection Cafe

MAY 4, 2017

A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). At the time it did not seem that this change would have a demonstrable effect on open and click-through rates.

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email gMail Strategy Spam 44

AccelEvents

DECEMBER 17, 2020

Your virtual event platform will allow you to analyze data from your website and email campaigns (more on those later!) Did they come through email? Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. .

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Virtual Measure Registration Rate 52

AccelEvents

DECEMBER 17, 2020

Your virtual event platform will allow you to analyze data from your website and email campaigns (more on those later!) Did they come through email? Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. .

Virtual 52

Virtual Measure Registration Rate 52

NonProfit Hub

JANUARY 25, 2017

Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. A regularly scheduled email newsletter keeps your audience updated and helps you build a lasting connection with subscribers.

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Newsletter email Create Tips 28

Bloomerang

SEPTEMBER 12, 2021

If you just had to rate it on a 1 to 10. So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results. So is this something you’re doing in person, or is it online, email? . You’re a group of passionate people. I just know it. Look at all those tens.

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Results Video Donation Fundraising 80

EveryAction

AUGUST 17, 2016

Did he engage with a recent fundraising email? Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. This could be a quarterly progress report email series, or one that provides updates about a specific campaign.

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Software Donor Management Template 100

Nonprofits Source

JULY 1, 2018

It took me 1 1/2 years before I had built up enough credibility and authority online before I began to build an email list of subscribers: You can’t expect to blog for 2 or 3 months and get tens of thousands of people to your site buckling at the opportunity to give you money. Then, share that page on your social channels and your email list.

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Online Tips Organization Fundraising 84

Museum 2.0

AUGUST 7, 2008

Use your email lists to listen instead of shouting. Many museums are protective about how frequently they send messages to members and other lists, fearing that they will be ignored or perceived as spam. Museum emails are almost always shouting. They are thrilled to test new programs and exhibits.

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Museum Teen Second Life Discussion 20

NTEN

OCTOBER 15, 2010

By Matt Burghdoff, Email Marketing & Online Fundraising Specialist, Grizzard Communications. Many nonprofits treat their email program as simply a digital version of their postal mail efforts. When your constituents sign up to receive emails, they are giving you an invitation to come to their inbox once, maybe twice.

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Mail Campaign Management Yahoo 61

Nonprofit Tech for Good

MAY 18, 2013

LinkedIn Group spam is worse than ever. The growth rate of groups has slowed significantly in recent months. That said, for those of you that have bought the book [Thank you!], below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. Chapter 2 :: Experiment with Social Media Dashboards.

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