Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

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Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

According to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization. And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors.

Is Your Organization Prepared to Dodge Donor Data Disasters?

Connection Cafe

You also most likely have some experience with accepting and tracking financial gifts from donors to a charitable organization. Accounting and/or Fund Codes: The first and most basic rule of fundraising – honor donor intent. Two donors may each give you $50 during an event.

Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Continued advances in artificial intelligence, machine learning, and prescriptive analytics allow organizations to make meaning out of mountains of data.

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The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Jeff is passionate about providing nonprofit organizations straightforward and actionable tips, tricks, and how-tos on fundraising, program management, technology, and performance management that nonprofit organizations can implement immediately in their daily work. .

The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. Most likely, your organization is already tracking your supporters’ recency, frequency, and monetary data points.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. Call Your Donors.

Donor-Advised Funds: Insight from the Experts

Connection Cafe

Donor-advised funds are a hot topic. I know others join me both in fascination but also confusion as they seek to understand how these funds work and, more so, how nonprofits can better connect with the donors doing the advising behind the scenes. And no wonder.

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Technology and the Shift to Donor-Centric Fundraising

Connection Cafe

Technology facilitates smarter messaging, smarter asks, and more personalized experiences with our organization. But NTEN is certainly not the only organization leveraging advances in technology to make fundraising a donor-centric process.

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Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. your organization’s founding date.

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4 Ways Religious Organizations Can Talk About Fundraising with Supporters

Connection Cafe

As a religious organization , your donors are at the heart of your mission. Yet, far too many religious organizations shy away from talking about fundraising with donors, members and other friends of the organization because they worry that doing so will turn off supporters or otherwise compromise their spiritual mission. As people of faith, your donors are called to be good stewards of the gifts they have been given.

Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used.

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3 Ways Community Foundations Can Become the Donor’s Choice

Connection Cafe

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Donors have more than 1.5 And they’re asking questions such as, ‘Should I support the global animal welfare organization or the local animal shelter?’

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Growing Your Donor Base.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

5 Content Marketing Tips That Yield Donors

TechImpact

Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Content marketing is constantly transforming the information we produce and consume.

The #1 Reason You Should Tell Your Event Donors You Like Them

Connection Cafe

A few years ago, I decided to raise money for Organization Who Shall Not Be Named by running a marathon. After all, I believed in the mission of this organization. These are common enough scenarios at any organization.

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice. Online fundraising isn’t a fad.

Growing your Members and Donors with the Power of Data

Connection Cafe

Both are founders and CEOs of consulting agencies that focus on how nonprofits can more effectively communicate with supporters to grow their members and donors. I had the privilege of hearing from Rosie Siemer and Dana Hines on Membership & Engagement: The Power of Data at bbcon 2016.

The One-Size-Fits-All Donor Model Is so Last Century

Connection Cafe

Embracing the growing importance of diversity—as well as the role of women as donors is essential in the 21 st century for philanthropy to reflect the values of a pluralistic society. Demographics and data provide compelling reasons for nonprofit organizations across the U.S.

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America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits. In the past, the supporter pool might have better reflected the population, so of course we targeted and solicited those donors.

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3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

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The #1 Reason You Should Pay More Attention to Your Event Donors

Connection Cafe

A few years ago, I decided to raise money for Organization Who Shall Not Be Named by running a marathon. After all, I believed in the mission of this organization. These are common enough scenarios at any organization.

Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data. This is, I believe, the perfect summation of our donor data.

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The 5 Factors That Helps Predict Future Donors’ Giving

TechImpact

Future prospective donors can be predicted with surprising accuracy based on a handful of factors. Considering a study done of $5 billion given to 400 nonprofit organizations, these are the 5 factors that can help your nonprofit predict which donors will be giving to your nonprofit.

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#GivingTuesday: No Organization too Small

Connection Cafe

Don’t be fooled into thinking your organization is too small to participate in the success of #GivingTuesday. We’re calling all small organizations! One email the week before to let your donors know you are participating.

Retaining Your New P2P Donors [Hint: Acquiring Their Emails Is Only the First Step]

Connection Cafe

I was recently asked for advice on how to engage with all of the new donors that were added to a database as a result of a walk-a-thon. Welcome Series: Have a Welcome Series in place just for this new segment of donors.

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Improving the Donor Experience Across National and Affiliate Offices

Connection Cafe

Every nonprofit organization has a mission that drives and defines the good work it accomplishes on a daily basis. Sharing data, as basic as it sounds, can be very challenging for nonprofit organizations that have a national office and local affiliates.

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How KidsQuest Converted Members into Loyal Donors

Connection Cafe

What if I told you that real organizations were raising 5x what they spent and seeing 100% retention on new donors through telefunding? KidsQuest knew that to convert visitors and members into donors , they needed them to see KidsQuest as a mission-driven, asset to the community.

8 Ways to Make Your Nonprofit Website Unwelcoming to Potential Donors

Connection Cafe

Those 5 seconds are critical if you want to make a potential donor feel unwelcome. As a sneak preview to the webinar, here are 8 ways to make your website visitors feel un welcome: Rely on words, not images, to describe your organization.

5 Steps to Boost Donor Acquisition with Ticketing

Connection Cafe

Are you struggling to find ways to meet potential new donors? So what’s an organization to do? So, how can this help you acquire more donors? Here are five steps to take to ensure ticketing will have real impact on your organization’s new donor acquisition strategy.

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Put Donors First—Tips to Succeed

NonProfit Hub

She’ll be talking about how to further engage mid-level donors and ensuring that annual donors are inspired by your organization. Donors lay the framework for sustaining your nonprofit. But once you have a solid network of donors, how do you keep them?

Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder?

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