Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

It has long been believed that the health of the philanthropic sector is directly linked to the passion people have for organizations and their missions. To that end, there has been a great focus on communication and stewardship of donors to further increase giving.

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Trending Sources

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

Understanding Volunteers and Donors With Analytics

Connection Cafe

Truly understanding your organization’s prospects and customer behavior can be the difference between successful and unsuccessful volunteer recruitment and fundraising campaigns. Many nonprofits forget that their volunteers and donors are also customers.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.

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Is Your Organization Prepared to Dodge Donor Data Disasters?

Connection Cafe

You also most likely have some experience with accepting and tracking financial gifts from donors to a charitable organization. Accounting and/or Fund Codes: The first and most basic rule of fundraising – honor donor intent. Two donors may each give you $50 during an event.

How to Say “Thank You” to Donors at Year-End

Connection Cafe

I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors. Your gift to XYZ Organization made our day!

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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

According to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization. And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Jeff is passionate about providing nonprofit organizations straightforward and actionable tips, tricks, and how-tos on fundraising, program management, technology, and performance management that nonprofit organizations can implement immediately in their daily work. .

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

Connection Cafe

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.

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The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. Most likely, your organization is already tracking your supporters’ recency, frequency, and monetary data points.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

Donor-Advised Funds: Insight from the Experts

Connection Cafe

Donor-advised funds are a hot topic. I know others join me both in fascination but also confusion as they seek to understand how these funds work and, more so, how nonprofits can better connect with the donors doing the advising behind the scenes. And no wonder.

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How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

The modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. There are ways to gauge what your donors are saying and address them according to their preferences.

Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. your organization’s founding date.

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Technology and the Shift to Donor-Centric Fundraising

Connection Cafe

Technology facilitates smarter messaging, smarter asks, and more personalized experiences with our organization. But NTEN is certainly not the only organization leveraging advances in technology to make fundraising a donor-centric process.

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Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Continued advances in artificial intelligence, machine learning, and prescriptive analytics allow organizations to make meaning out of mountains of data.

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Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used.

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3 Ways Community Foundations Can Become the Donor’s Choice

Connection Cafe

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Donors have more than 1.5 And they’re asking questions such as, ‘Should I support the global animal welfare organization or the local animal shelter?’

4 Ways Religious Organizations Can Talk About Fundraising with Supporters

Connection Cafe

As a religious organization , your donors are at the heart of your mission. Yet, far too many religious organizations shy away from talking about fundraising with donors, members and other friends of the organization because they worry that doing so will turn off supporters or otherwise compromise their spiritual mission. As people of faith, your donors are called to be good stewards of the gifts they have been given.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Growing Your Donor Base.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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5 Content Marketing Tips That Yield Donors

TechImpact

Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Content marketing is constantly transforming the information we produce and consume.

Ethical Acts that Increase Donor Retention

Connection Cafe

For many fundraising professionals, the “ people give to people, not organizations ” concept is the foundation of their careers. Respecting your donors and treating them as unique individuals assist in your success. Your donors trust you, and you must honor their privacy.

Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.

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The #1 Reason You Should Tell Your Event Donors You Like Them

Connection Cafe

A few years ago, I decided to raise money for Organization Who Shall Not Be Named by running a marathon. After all, I believed in the mission of this organization. These are common enough scenarios at any organization.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice. Online fundraising isn’t a fad.

Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Pro tip: make sure all of your emails are in line with your organization’s style, fonts, graphics, etc.

How to be Transparent with Your Donors

NonProfit Hub

Being transparent with your donors may sound like a no-brainer, but all too often it goes by the wayside. What do your donors really know about your nonprofit? It helps personalize your organization by positioning it in an open and honest way, and allows donors to increasingly relate to your cause and champion for your nonprofit. After all, how are donors supposed to brag about your work if they don’t know exactly what it is that you do?

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Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. Call Your Donors.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

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America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits. In the past, the supporter pool might have better reflected the population, so of course we targeted and solicited those donors.

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The One-Size-Fits-All Donor Model Is so Last Century

Connection Cafe

Embracing the growing importance of diversity—as well as the role of women as donors is essential in the 21 st century for philanthropy to reflect the values of a pluralistic society. Demographics and data provide compelling reasons for nonprofit organizations across the U.S.

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Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data. This is, I believe, the perfect summation of our donor data.

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5 Best Practices for Converting Volunteers to Donors

Connection Cafe

It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Here are 5 best practices to help you convert more volunteers to donors.

6 Effective Ways to Thank Donors for a Lasting Relationship

Everyaction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.