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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. 13) Give Donors Something Nice. Tweet It!].

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Roughly one out of every two donors renewed their gifts last year.

Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

Connection Cafe

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another.

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The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors.

Is Your Organization Prepared to Dodge Donor Data Disasters?

Connection Cafe

You also most likely have some experience with accepting and tracking financial gifts from donors to a charitable organization. Now what?

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

The “Donors are Customers” Premise. I believe that donors are customers of your organization. Donors are no different.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

But donors and prospects aren’t impressed. Retention rate of new donors who only gave once in the last year is 25%. What a difference!).

Technology and the Shift to Donor-Centric Fundraising

Connection Cafe

Technology facilitates smarter messaging, smarter asks, and more personalized experiences with our organization. First, let’s talk about data.

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Donor-Advised Funds: Insight from the Experts

Connection Cafe

Donor-advised funds are a hot topic. She has a donor-advised fund, but she also gives directly. And no wonder. billion.

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Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. your organization’s founding date.

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? Which of these ideas will you try for your donors?

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3 Ways Community Foundations Can Become the Donor’s Choice

Connection Cafe

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Trust.

Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. If you want more donors , your online donor acquisition strategy should include a little selling.

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The #1 Reason You Should Tell Your Event Donors You Like Them

Connection Cafe

A few years ago, I decided to raise money for Organization Who Shall Not Be Named by running a marathon. And then… nothing. no mail.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Great donor service.

Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors.

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Growing your Members and Donors with the Power of Data

Connection Cafe

I had the privilege of hearing from Rosie Siemer and Dana Hines on Membership & Engagement: The Power of Data at bbcon 2016. Even better.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. 13) Give Donors Something Nice. Tweet It!].

The One-Size-Fits-All Donor Model Is so Last Century

Connection Cafe

What really motivates giving is the level of education, wealth and income, and engagement with a cause, issue or charitable organization.

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America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits.

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The #1 Reason You Should Pay More Attention to Your Event Donors

Connection Cafe

A few years ago, I decided to raise money for Organization Who Shall Not Be Named by running a marathon. And then… nothing. no mail.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! After that get involved.

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How KidsQuest Converted Members into Loyal Donors

Connection Cafe

What if I told you that real organizations were raising 5x what they spent and seeing 100% retention on new donors through telefunding?

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#GivingTuesday: No Organization too Small

Connection Cafe

Don’t be fooled into thinking your organization is too small to participate in the success of #GivingTuesday. Get excited for the possibilities!

Improving the Donor Experience Across National and Affiliate Offices

Connection Cafe

Every nonprofit organization has a mission that drives and defines the good work it accomplishes on a daily basis.

Retaining Your New P2P Donors [Hint: Acquiring Their Emails Is Only the First Step]

Connection Cafe

I was recently asked for advice on how to engage with all of the new donors that were added to a database as a result of a walk-a-thon.

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5 Content Marketing Tips That Yield Donors

TechImpact

Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Content marketing is constantly transforming the information we produce and consume.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Growing Your Donor Base.

8 Ways to Make Your Nonprofit Website Unwelcoming to Potential Donors

Connection Cafe

Those 5 seconds are critical if you want to make a potential donor feel unwelcome. Form an emotional reaction. Decide credibility.

5 Steps to Boost Donor Acquisition with Ticketing

Connection Cafe

Are you struggling to find ways to meet potential new donors? So what’s an organization to do? in annual donations for your organization.

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Diners, Drive Ins and Donors

Connection Cafe

Just like those dives in strip shopping centers, these potential donors are often overlooked. Why is this focus so important? Let me explain.

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Why Advocacy Organizations Must Keep Sustainers Top of Mind During EOY Fundraising

Connection Cafe

Whether your organization feels like your mission will advance or be under attack in 2017, one important area of focus will be revenue.

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It’s Me, Your Donor. Are You Listening?| Insights from the $FG Report

Connection Cafe

Donors somewhat agree (30%) that their giving makes a difference, while only 18% strongly believe it does. Never heard of the $FG report?

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From an Event Manager | Focus on the End Goal: Donor Engagement + Retention

Connection Cafe

Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention.

How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

How do you make sure your organization is creating a positive experience for people looking to engage with your organization? Click here.

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Engaging Young Donors

Connection Cafe

One of the biggest challenges facing nonprofit organizations today is changes in generational giving. charities each year.

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Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. Have you cleaned out your donor database lately?

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