article thumbnail

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors.

Offline 209
article thumbnail

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. The Surprising Truth About Online Donors. Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further.

Offline 219
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144
article thumbnail

Identifying Your Ideal Prospective Donor

Kindful

It’s almost new donor acquisition season, and now is the perfect time to review the ideal prospective donor you’re trying to attract for your organization. . As you probably know by now, looking for new donors can sometimes feel like looking for a needle in a haystack. Understanding your ideal prospective donor.

Donor 62
article thumbnail

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report.

Technique 201
article thumbnail

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102
article thumbnail

Safeguarding Good: Cybersecurity for Nonprofits 101

Qgiv

The importance of cybersecurity for nonprofits can’t be overstated, and your organization is not immune to the constantly evolving cyber threats that come with sharing information through the internet. Or it can be an entirely fake website where someone creates a lookalike version of your donation form in order to trick your donors.

Nonprofit 111